Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Eric Sherman
VP Business Development
Ety Baita Rahmah
Contact Center Manager
Samara Johansson
Marketing Manager
Kseniia Kasimova
Chief Marketing Officer

Outbound Communication: Taking Your Contact Center to the Next Level - RingCentral, Inc. - Blog

Outbound Communication: Taking Your Contact Center to the Next Level

Legacy contact center systems may have more impact than you realize in terms of the forms of customer support provided. While you may take today’s multimodal world for granted, it’s not the norm in the contact center, where agents can be challenged to meet customer’s communications expectations. Most contact centers are still telephony-centric, but that’s changing as they migrate to IP-based solutions, and that’s a good thing. What may not be changing, however, is how decision makers think about customer service in addition to new possibilities offered by today’s technologies.

A key characteristic of this mindset is the reactive mode of service, in which agents take customer inquiries as they come in. Given the sunk costs of a telephony-centric system, agents are evaluated on how efficiently they manage calls, and the objective is to make it easy for customers to call in and get help. Not only does this tie up agents to engage with customers in other ways, but legacy systems have limited ability to leverage other communication modes or to automate certain forms of customer service.

Given those constraints, contact center decision makers will have difficulty seeing how other modes of service provide new business value. This is where cloud-based contact center offerings start to make sense, especially for providing outbound communications options. I’ve addressed various facets of CCaaS (contact center as a service) in other posts here, but in terms of taking things to the next level, I want to now focus on outbound communications.

Legacy flavors are generic, impersonal, and aren’t very engaging for customers. With CCaaS, this mode has more intelligence once integrated with CRM, and that enables personalized communication that can be highly relevant and timely for customers. To recognize this new value, here are three ways of thinking differently for decision makers to consider.

1) Outbound is a new mode of meaningful customer engagement.

Legacy contact center thinking is all about inbound inquiries coming over the phone. That doesn’t have to change with CCaaS, but alongside that, compelling outbound use cases become possible. To date, the applications for outbound have been limited by legacy technology, but no more. Now, decision makers can consider the business value of proactive customer service, where various channels—not just telephony—can be used to communicate with customers. Instead of solving customer problems, outbound communications can be used to provide alerts, notifications, special announcements, status updates, etc.

When tied to CRM, these messages can be very customer specific, and this is where they bring new value. Doing so expands the scope of customer service; and when thinking more broadly about understanding the customer journey, this is a low-risk way of driving their satisfaction with your products and your company.

2) Outbound can streamline your business processes.

With CCaaS, you can also start thinking more broadly about business processes that span across your organization. Outbound communications are not meant to exist in a vacuum—the value comes from tying them to business processes. Consider a customer that has an annual renewal coming due. It’s simple enough for CRM to trigger an outbound notification about this, but so much more is possible with CCaaS. First of all, the customer can choose which mode to receive the update: voice, text, email, etc.

Building on that, customers can be prompted to update their profile, their payment method, or any changes in their business relationship with you. They could also be prompted to set up an account review, receive a personalized update on new offerings that might be of interest, or provide feedback on how well you’re meeting their needs. The possibilities are endless, and the point is that these notifications can trigger business processes that might otherwise not take place because these dots aren’t being connected.

3) Outbound can help automate contact center operations.

Some forms of outbound communication are best done by live agents, and in some cases, this is the only way to do them. Compared to what CCaaS can support, this isn’t an efficient model when considering the value of the agent’s time, along with the effort involved to make the calls and move on quickly when getting an answering machine. With today’s outbound notification solutions—especially around advances in speech recognition—this entire process can be automated and managed with a high degree of accuracy.

As with other lines of business, contact centers are under increased pressure to automate processes, and this is a great benefit of using outbound communications. Providing proactive customer service is a big step forward, but so is thinking about leveraging new technology to automate the operation. By breaking away from the legacy model of customer service, these forms of value-add become apparent, and from there, good things will happen. In this case, not only will you automate a laborious task, but that will also free up your agents to communicate more effectively when dealing with inbound customer inquiries.


Publish Date: March 14, 2017 5:00 AM

2021 Buyers Guide Telecoms

Cloud IT Services GmbH

Dialfire offers you a complete call center solution that is simple and intuitive to use and adapts to your needs. It's completely cloud-based, saving you the hassle of setting up a phone system and installing software. In addition to predictive dialing and call blending of inbound calls, you can create personalized campaigns through an intuitive and easy-to-use interface. Features include automated workflows and full control over the agent screen.

You can see the full list of features here:


Cloudonix’s smart voice calls enable frictionless experiences that drive better customer care and faster sales by merging voice and data into a complete service context. Cloudonix add Cloud capabilities to your existing on premise Call Center enabling your agents to work from anywhere in the world. Security, Privacy and more – rapidly deployed and cost effective without replacing your existing systems or retraining your team.

Connectica Solutions, LLC

PBX On The Cloud
We provide complete Cloud-based PBX/Phone Systems, including predictive and progressive dialers, phone lines in more than 75 countries and low cost international rates.
We specialize in the US and Latin American market.
PH: +1 (346) 444-3555

DiRAD Technologies

AI Powered Contact Center Provider, AI Chat & Voicebot, Enterprise Telephony
Take advantage of the latest customer service innovations with Contact Center, Virtual Assistant, and Interactive Voice solutions for accessible, 24×7 services across multiple channels.
PH: 8448442989

Layer One Technologies

Layer One Technologies provides information and communication technology (ICT) services to businesses in the greater Charlotte area. Whatever your cabling needs, we have you covered.
PH: (980) 288-4800


VOIP services
Stay in contact quickly and easily with your international offices through Megacall.

Megacall will fulfill all your telecommunication requirements and on top of that go the extra mile and surprise you with new possibilities for your business, speed to action your requests and keeping within your budget.

📞 Virtual Switchboard
🔌 SIP trunk
🔢 Virtual number
📠 Call Center Solutions
PH: +34 952 667 511


Our SNAPsolution – UC and Collaboration tools – can be quickly deployed so you can realize your ROI just as quick. netsapiens offers a comprehensive suite of unified communications (UC) & Contact Center (CC) feature-sets to service providers. Custom-built to provide our partners with unprecedented levels of flexibility, customization, and ease of use.

netsapiens allows you to control your margins in order to improve your ROI. As a provider of a facilities-based solution, you are able to personally choose your origination, termination, hardware costs, etc. to fit your budget. We also allow you to strategically price your product for a maximum return on your investment by charging on a conc...
(read more)
PH: 7608463385

Nuxiba Technologies

Build a strong business presence and improve customer relationships!

Offer custom-tailored solutions throughout your sales cycles and customer interactions and assess service levels and control corporate goal achievement through reports and statistics.

Obtain detailed reports based on relevant activity in your contact center, access our quality module to assess calls and performance, apply surveys, develop scripts, record conversations, and more!

Schedule a live demo or request a quote today!


Long Distance and Toll Free Specialists for Contact Centers
Televergence is a facilities based US Nationwide High volume/High Capacity Inbound and Outbound VoIP Carrier for Contact Centers. We specialize in termination (outbound) and origination (toll free and local DID) for the contact center. We have a technical staff that is up to date on the majority of platforms in use today, including asterisk and Vicci dial, as well as many of the currently in use software platforms.
Contact Centers generally see cost reduction and containment when using Televergence as their contact center telecom carrier. Televergence is the only active US VoIP carrier certified by the Women's Business Enterprise National Council (WBENC), which enables our services to qualify for meeting corporations Supplier Diversity Needs.
PH: 213-943-2023

View more from RingCentral, Inc.

Recent Blog Posts:
How We Built An Award-Winning Office in CharlotteDecember 7, 2018 5:00 AM
ConnectCentral 2018: 4 Insights Connecting Employee Engagement with Customer EngagementNovember 14, 2018 5:00 AM
Three Reasons to Attend ConnectCentral 2018August 29, 2018 5:00 AM
Share your story at ConnectCentral 2018: call for presenters and award nominations now openAugust 10, 2018 5:00 AM
Why VoIP Is Better for Small Businesses: 3 Reasons to Provide Phone Solutions in the CloudMay 31, 2018 5:00 AM
RingCentral Ranked #1 in IHS Markit 2018 North American UCaaS ScorecardMay 14, 2018 5:00 AM
Introducing RingCentral Integrated Collaborative Meetings SolutionMarch 14, 2018 5:00 AM
Explore the Winning Hacks from the ConnectCentral 2017 HackathonOctober 27, 2017 5:00 AM
Ensuring the Best Voice Quality for Cloud CommunicationsOctober 26, 2017 5:00 AM
ConnectCentral 2017 Ends with Focus on InnovationOctober 26, 2017 5:00 AM

New 2021 Membership

About us - in 60 seconds!

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed = True
session blnCompletedAwardInterestPopup = False
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =