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RingCentral, Inc. - Blog Page 4

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Join RingCentral at AWS re:Invent 2016

RingCentral is excited to attend the AWS re:Invent 2016 show. It’s going to be a fantastic gathering of the global Amazon Web Services community—the perfect forum to learn about RingCentral’s cloud business communications solution. Discover the power of seamlessly integrating voice, SMS, fax, and collaboration for your business.

Three awesome prizes and a fun contest

Win a Google Pixel.

Create a WebRTC for your chance to win the Google Pixel. Sign up for a free developer account and dazzle us for the win. The winner will be announced on Thursday, December 1 at 3 p.m.

Two Raspberry Pi Starter Kits.

Get your developer groove going with a Raspberry Pi Starter Kit. Just sign up on to enter. Winners will be drawn on Wednesday, November 30 and Thursday, December 1 at 1 p.m.*

Win a 360fly video camera and mobile VR headset.

Just sign up on our blog or follow us on Twitter and tag @RingCentralDevs to automatically be entered to win. Winners will be drawn Wednesday, November 30 and Thursday December 1 at 2 p.m.*

Join us for fine dining and conversation

We’re hosting an exclusive dinner party at Mizumi at the Wynn on Wednesday, November 30 at 7:30 p.m. The Zen ambience and fine Japanese cuisine is a great escape from the show and a nice chance to connect. Seating is limited, so RSVP today to reserve your seat:

We look forward to seeing you at the show. To learn more about the RingCentral Developer Platform, visit the RingCentral ISV Partner Page.

*You must be present to win.


Publish Date: November 21, 2016

RingCentral Integrated Calling Enhances Mobile Calling Experience for iPhone Users

Today we’re announcing our latest innovation for Apple phone users: an enhancement offering hassle-free call handling and improved interactivity for mobile handsets.

Whether at work or at play, the average person today is on the go more than ever, and also relies more heavily than ever on his or her smartphone. These users need streamlined functions to maximize their productivity. RingCentral’s Integrated Calling feature answers that need.

Easy, one-touch incoming call functionality

The feature is an enhancement that includes a new capability provided by Apple, CallKit. It leverages the latest iOS 10 platform tools to simplify the way users handle incoming calls from a locked screen or when on an active call. By enabling this feature, the RingCentral app performs as a native iPhone application so users can pick up and respond to calls without password input or unlocking their handset; there’s no more fumbling with the incoming call push notification. In addition, when engaged on an active call, users can now easily interact with new incoming calls using one-touch controls to answer, reject, or send calls to voicemail. These intuitive controls also provide users with the option to simultaneously place the existing call on hold or to terminate it.

Available in the latest RingCentral release, this enhancement facilitates greater ease of use and provides users with protection against accidental call drops or complicated call switching processes. Additional controls include built-in instant messaging, call-back reminders within the same interface, and the ability to return RingCentral calls from the native call log. The enhancement also includes native Bluetooth support so users can control their RingCentral calls using Bluetooth devices.

Rapid enhancements mean more empowered mobile users

We created Integrated Calling because we’re committed to providing enterprise and mid-market customers with anytime, anywhere, any device phone capabilities across mobile phone platforms. We’ve already enabled the feature for Android, and with the current enhancement, we’re making VoIP a first-class citizen for RingCentral Mobile app users on iOS devices as well. With iOS 10’s release just over two months ago, we knew we wanted to get CallKit functionality into our users’ hands as quickly as possible; our commitment to being both a facilitator of mobile ease of use and a technical leader helped quicken our pace.

CallKit requires iOS version 10.x and RingCentral mobile app version 8.3.1


Publish Date: November 18, 2016

4 Tech Tips to Make Your Remote Teams More Productive

Remote work is the future.

Does that sound preposterous to you? Then you probably didn’t know one-third of Americans consider themselves to be freelancers or self-employed.

There are many advantages for remote workers. For starters, they have more free time; they don’t have to commute or pay for transportation; and they get to work from a personal space of their choosing. The benefits are also attributed to why remote workers are more productive, and they tend to work longer hours—including when they’re sick.

Businesses are starting to see the advantages of bolstering a remote workforce, as well. That’s why the number of remote workers and freelancers in the country is expected to grow 40 percent by 2020.

But as great as a remote workforce may be, there are limitations. For example, communication and collaboration are both more difficult when your team is spread across the country—or even the world.

Luckily, there is a variety of tools, including collaboration platforms and strategies, to help your team become more productive.

1) A traditional communication system is a necessity

Think of this as the oldie-but-goodie tip. At the most basic level, teams need to be able to stay in touch in a reliable way. A team separated by distance will need multiple ways to communicate, including a traditional phone system.

There are many kinds of cloud-based platforms, VoIP providers (voice over IP) and traditional landline solutions. The best system for your business and team will depend on your individual needs. You should definitely have a phone system installed at your main location, and set it up so remote workers can tap in.

It’s possible to have your phone system integrate with desktop apps or employees’ mobile phones, which is something you may want for additional flexibility and team efficiency. Not only will your teams be able to communicate with one another from wherever they are, but integrations with tools like Salesforce can even allow you to keep records of calls and call times automatically.

2) Modern chat and collaboration tools add extra support

Chat tools and collaboration platforms like RingCentral Glip are also necessary when used alongside a more traditional communication system. Get your team on board as soon as possible! That means choosing a platform and deploying it immediately.

They allow you to keep track of your entire team and set deadlines for specific tasks. You can see who’s working on what, and when they will be finished. Team members can also get support and chat with anyone on the team when they need advice or guidance.

Think of them as social networks for work.

3) Cloud storage lets you take work anywhere

Normally, if you want to take your work with you, you have to transfer documents and files to a portable drive or physical media. Then, you must carry that media with you at all times.

Cloud storage simplifies this by allowing you to store important documents on a remote server, which you can tap into from anywhere, with any device. It’s also an excellent medium for collaboration because multiple parties can access a single document or group of files. So, ultimately, multiple team members can be working on a single project or task together.

By storing documents in the cloud, you can do things like finish a business proposal during your long commute home, or late at night when you’re relaxing on the couch. This system is excellent for remote teams that divide their time between working from an office and at home.

This includes services like Microsoft Office 365, Google Drive for Business, Dropbox, Box and many others.

4) Staff meetups are a good idea

Just because everyone is spread far and wide, that doesn’t mean it has to stay that way. There are loads of virtual meeting tools available to get your team together online, or organize location-specific meetups in person.

There’s no way you’ll be able to relocate everyone, but having a staff meet up once a year is not out of the question. It doesn’t have to be work- or project-related, either. There are plenty of team-building exercises and fun events you can plan.

You might be wondering how something like this would help productivity. It allows your team to get to know one another better and bond. That will strengthen teamwork and collaboration, which will result in a better working environment for everyone — even when that team is spread apart.

As you can see, with just a few changes, additions or well-chosen technology services, your remote workers can be brought into the fold like never before. Has your company embraced remote working yet?


Publish Date: November 17, 2016

Why Your Small Business Needs a Professional Business Phone System

You already know what a business phone is. It keeps you connected to coworkers and customers, and it takes messages when you’re not around. But what about a business phone system? What makes a business phone system different—and more importantly, how can a business phone system help your small business improve your customer experience, be more productive, and save money?

Standard business lines are great for voice calls, but a complete business phone system encompasses so much more. Imagine a small business with 10 employees. Chances are, everyone’s day-to-day responsibilities are pretty specific. With just one person away at an off-site meeting, 10 percent of the workforce is gone. A business phone can send calls to voicemail while someone is out. A business phone system on the other hand, offers many more options for serving customers and getting work done, even while employees are outside the office.

For example, flexible routing options can send most calls to another employee and automatically allow important customers to reach someone who’s away via their mobile phone, tablet, or even a laptop computer. As we’ve seen, bring your own device (BYOD) policies can be tricky, but a phone system with integrated features accommodates both the mobility that employees need and the data security your business requires. Mission-critical calls will always get through, no matter where the recipient is located, and your business can protect data from getting lost on personal devices.

A business phone system looks and feels more professional, too. Instead of using personal mobile numbers, employees can use your business number to make calls and send business SMS messages from their own devices. Advanced notifications via email, SMS, and mobile/desktop apps keep employees on top of incoming messages so that nothing gets lost. An integrated platform easily routes calls between employees using multiple devices across locations. Your customers get the best service, and it’s completely transparent to them.

Beyond basic calling, an integrated system also offers collaboration features that simple phone lines can’t beat. Use video and teleconferencing to extend your team’s productivity. Easy online meetings, and team collaboration tools turn your phone solution into an all-in-one communications solution and features integrations with popular business applications like Microsoft Outlook®, Salesforce®, and Dropbox.

Of course, managing costs is crucial to any small business. An integrated business phone system helps with the bottom line as well. Traditional hardware PBX systems require sinking a lot of money into hardware, training, and ongoing maintenance. On the other hand, a cloud-based communications system offers a complete, integrated, affordable business phone system that works for you. As your business grows, a cloud-based business phone system is flexible and agile, growing with you. There’s no need to call a technician to add, remove, or re-route extensions. In fact, your entire phone system can be administered from a mobile device, saving both time and money.

Business phone systems offer a range of benefits, especially for SMBs. Whether you’re looking to improve your customer experience or productivity, or save the expense and time associated with traditional systems, an integrated business phone system can streamline and improve all of your business communications.


Publish Date: November 16, 2016

Seeing the Light: Solar Energy Company Sungevity Innovates with RingCentral in Pursuit of “Insane Customer Service”

Within the next five years, solar energy will be the lowest cost form of electricity for U.S. single family suburban homes. This is thanks in large part to one of RingCentral’s newest customers, Oakland, CA-based Sungevity, Inc. Sungevity is a fast-growing technology-led business known for software innovations that make going solar easier and more cost effective, and we’re pleased to announce today that they have selected RingCentral as their unified communications cloud solution. Sungevity’s mission to make customer service better through more efficient technology strikes a chord with us – and they felt the same way when they looked at our platform and saw the projected efficiencies – including 50 percent in cost savings from moving their business communications to RingCentral.

Founded in 2007, Sungevity uses its proprietary Remote Solar Design (RSD) tool to offer online or over the phone quote and system design options. With a goal of “building the world’s biggest network of energized customers that power their lives with sunshine,” Sungevity now can expand rapidly without worrying about its business communications keeping pace. One of the most important features in their selection was RingCentral’s tight integration with Salesforce® – with “one of the best Computer-to-Telephony (CTI) adapters in the market” that Sungevity has seen.

Sungevity also noted that being able to make calls directly from within Salesforce through RingCentral was an important factor in its decision. Employees can place calls from within Salesforce by simply clicking on contact or account records. Incoming calls trigger a pop-up window with the caller’s account information, allowing users to log notes during or after a call, and accurately capture call durations and other contact details.

“Our implementation of RingCentral was a very rapid and exceptionally smooth process,” said Steve Atherton, chief technology officer and vice president of software engineering, Sungevity, Inc. “RingCentral’s architecture and open platform makes for a seamless integration with our existing business process and our leading software platform. In addition, using RingCentral will reduce our communication costs by nearly 50 percent.”

This is high praise from a company that has based its business model on seamless implementations and “insane customer service” through a sophisticated technology platform and the use of cloud technology.

We can’t wait to see how Sungevity continues to grow and look forward to playing a part in its continued success.

View the complete press release here.


Publish Date: November 15, 2016

RingCentral Achieves 100th U.S. Patent Milestone

At RingCentral, we believe that technology innovation is creating positive change. This month marks a milestone in our efforts to create an entire culture dedicated to this entrepreneurial innovation, with our 100th patent being issued.  

But we don’t stop with patents. Today’s digital economy requires organizations to connect more people, devices, applications, and data than ever before to drive business value. We understand that the way to address this increasingly complex challenge is to take a holistic approach by building a complete unified communications and collaboration platform that leverages the best digital technologies.

What’s exciting to me is that today’s incarnation of this technology is just a starting point. Going forward, there will be a lot more to unify beyond what we used to call unified communications. The way we see it, and what we strive to do, is unify workplace experiences, not just technologies.

For additional information, you can view our press announcement.


Publish Date: November 14, 2016

5 Virtual PBX Features Your Small Business Should Start Using Today

Traditional PBX phone systems have many disadvantages compared to virtual PBX systems. They’re big and bulky, expensive to maintain, require a technician to install and update, and can’t match the functionality of cloud PBX systems.

Virtual PBX solves the problems of these old systems and adds in dozens of advanced features. In fact, virtual PBX systems are so robust that there are probably a few things you might have missed. These are some of the best ways to take advantage of a virtual PBX system to maximize your business.

Admin anywhere

Instead of paying someone to handle moves, adds, and changes, you can administer your own virtual PBX. When your business is growing, you can quickly add new extensions to accommodate additional employees. If your business is seasonal, you can quickly add or subtract capacity as needed, on the fly. Best of all, these changes can be handled from anywhere, including from a computer or mobile device.

Make your own rules

Older phone systems are limited.

A call comes in, it rings an extension, and if no one picks up, it goes to voicemail. Virtual phone systems offer much more flexibility, including schedule-based routing options and the ability to filter calls from your most important clients. Custom greetings, the ability to ring multiple phones, and automatic scheduled transfers are all easily configurable and can be changed as needed.

Business SMS

On-site PBX hardware predates mobile communications by several decades, and it’s been notoriously difficult to integrate mobile devices into traditional systems. On the other hand, virtual PBX systems were built with mobile in mind from the start.

It’s easy to integrate BYOD policies with virtual systems, and users are able to send and receive SMS messages from their business numbers, right from the devices they already have. You don’t have to worry about carrying multiple devices for business and personal use, and you can maintain privacy by using your business number with your existing devices.

Move calls between phones

In today’s fast-paced business environment, you’re often on the go—but mobile devices present a challenge for traditional PBX systems. Virtual systems allow users to quickly move between phones at a moment’s notice.

We’ve all been on an important mobile call when our batteries suddenly hit 3 percent. With Call Flip, you can switch to your desk phone in two key presses. When you’re running out the door to a meeting, easily flip an in-progress call to your mobile device. You’ll never have to waste a client’s time again by hanging up and calling back.

Keep up with call logs and message alerts

For many companies, data drives everything that you do. With a virtual PBX system, it’s easy to keep up with all of your business calls. Automatic call logs let you track all the activity on your system. Use this data to analyze expenses, bill clients, or gauge performance. Everything is easily accessible online and downloadable for analysis and record-keeping.

Message alerts are another way a virtual PBX helps keep tabs on your business. Send alerts for messages, missed calls, and faxes via email, SMS, or as notifications on mobile or desktop apps. Everything gets managed in one place, and you can customize alert delivery to suit the way you work.

Virtual PBX systems offer features that traditional business phone systems just can’t match. They’re simpler and cheaper to set up and maintain, so you can focus on your business and provide the best possible service to your customers.


Publish Date: November 14, 2016

Five Benefits of a Business Phone System for Growing Your Small Business

Your business is growing, which means you’re obviously doing things right. But at some point, your small business is going to outgrow your personal phone lines. Whether you’re hiring new staff or need advanced calling and collaboration features, upgrading to a business phone system can make your work easier—and improve your bottom line. Here are five ways a business phone system can help your business as you grow.

Save time and money

Old-school PBX systems are just that—old. They’re bulky, expensive, and take up space. Setting them up takes specialized support, and they require ongoing maintenance that also costs your business money and time. As your needs change, adding more capacity or new features uses resources that are better spent minding your business, instead of your phone system.

RingCentral’s cloud phone system eliminates all of those headaches. It’s off site, easy to set up, and grows with you as your business needs change. Best of all, a business phone system gives you advanced features that are more flexible and affordable than traditional PBX systems.

One-stop shop, with all the features

Switching to a business phone system simplifies your small business communications. Whether you need call management features like forwarding and call logs, or collaboration tools like conference calling and online meetings, consolidating your communications has several advantages.

Instead of using a cobbled-together set of tools that don’t always work well with one another, you could focus on one simple solution with parts that are designed to work together. Moving to a business phone system also gives you access to new features that consumer phone lines can’t match; everything from rule-based call answering to call screening and advanced call notifications and team collaboration tools.

The one-stop approach also allows you to integrate easily with tools you already use. Google Apps, Microsoft Outlook, and Dropbox are just a few of the online tools you can easily integrate into a modern business phone system.

Stay connected anytime, anywhere

Desk phones are dead.

Well, not really. Many people use them every day in their businesses. But the reality now is that business doesn’t happen solely at your desk. It also happens while you’re out of the office, working from home, or working from the other side of the world. With a business phone system, you can work from anywhere, without worrying about hardware. Use the same tools and features that you’re familiar with, no matter where your business takes you.

A business phone system also keeps you connected to telecommuters. Seamless call forwarding keeps employees connected to your clients no matter where they are, and conference calling and collaboration tools ensure your team stays on the same page, even when they aren’t in the same room. This kind of flexibility is key as your business expands.

Project a professional image

When you’re running a small business, you have a lot of different jobs, often at the same time. But even when you’re small, you want to look and act like a pro. A cloud business phone system can help with that. Quickly and easily route calls to the right people, set up automated assistants, and use pro-level voicemail and call notifications to keep track of your customers’ needs.

Even if you’re a one-person show, a cloud business phone system helps you project success. Hold music, transferring calls to other extensions, and even flipping a call from your desk phone to a mobile device—these are all business phone features can offer that will help you provide top-notch, flexible customer service simply and seamlessly.

Keep your private information private

If you’re using personal phones for business, your privacy and your data is at risk.

Giving your cell number out to clients is great for mobility. But that also means that your customers can call you any time, anywhere, even when you’re on vacation or spending time with your family. A cloud business phone system keeps your personal contact info private, and enhances your ability to stay in touch with your customers whenever you choose.

BYOD policies are increasingly common. But if your employees are using their own devices, your proprietary data can be at risk. With call logs and customer contact info stored on personal phones, your business is literally walking out the door with your employees. Mobile phones are easy to lose and often get stolen, and when that happens, your data is exposed. That’s not the only threat, however. When employees move on from your company, they can easily (and accidentally) take your proprietary client data with them on their mobile devices.

A cloud business phone system lets you control when and where customers contact you, and keeps your proprietary information accessible to employees and safe from getting lost—or “borrowed.”

As your business grows, your communication needs become more demanding. A cloud business phone system offers the features, flexibility, and security that your business needs. At the same time, it offers employees the tools to stay connected and be more productive so that your business will continue to thrive.


Publish Date: November 10, 2016

Can I miss work to vote? Three ways RingCentral mobile applications keep you connected wherever you are.

The big day is here. After months of ads, signs on lawns, and articles shared through social media, the critical 2016 election is coming to a close. Though voting is an important civic duty, and all citizens are encouraged to cast their choice, taking time off to do so is not always and easy option.

With some states showing average waiting times in the 30–40 minute range with the accompanying traffic congestion in urban areas, voting in the morning or after work can suck the productivity out of a morning or afternoon.

Not all 50 states allow employees to take time to vote on the company nickel. Current only 23 states have created laws for worker protection when it comes to voting. Another 19 have no laws on the books at all, creating a tricky business-by-business approval process for taking time off.

But for many of us, it’s more than just the legality or permission. The challenge is in keeping work going while taking time away—whether a few hours to vote or several days at a site visit, conference, or event. Staying connected, not being the bottleneck, and driving projects forward is critical in the fast-paced business practices of today.

To combat this challenge, you should take your business with you. Here are three ways RingCentral allows you get what you need done while keeping the business moving forward.

1) Take your office phone with you wherever you go

For sales teams and customer support, having immediate presence with a prospect or customer is critical for success on both ends. It’s a known fact that we don’t like to wait. The first person to answer an important question wins in many cases, which is why an individual’s personal phone number gets used so often. But juxtapose this with concerns businesses have in regards to BYOD trends… what happens if a sales exec leaves a company and their business number is also their personal phone number?

This is once instance in which the RingCentral mobile app comes in to play. Having access to calls just like you are in the office by your headset, not missing a beat, keeps business moving forward. Add in business SMS and you now have a full-featured system directly on the device you already use every day.

2) Meet on the road or from the polling queue

Meetings are a necessary part of everyday work life. Staying synced with the team when you are out and about is important for collaborating and getting things done. Web meeting solutions have been common for years, but moving to a single, integrated system with your other cloud communications features simplifies administration for you and for IT.

Further yet, using the RingCentral Meetings app, this functionality is available to you from anywhere. Share your screen or view another’s. Connect with your remote team or communicate critical updates with a customer. It’s all right there in the palm of your hand, so you can participate in a quick meeting while waiting in line at your 

3) Stay connected the way you need to connect

The way we communicate today is more varied than ever before. Workers are still using traditional channels, such as email and calls on office lines, but have moved on in the same way we have in our personal lives. A new world of collaboration tools has emerged to facilitate the way we work today, with messaging, file sharing, tasks, and more. RingCentral Glip leads the charge on all this with tools you can use with your team and beyond.

With the mobile app, much like Facebook or a text-messaging app on your phone, your ability to connect quickly with your team is with you always. Connect with just one person or with a group. Share one file with a group and forget those complicated email searches.

Most importantly, this flexibility in the way you connect is not limited by your proximity to your office or home. You no longer need even a Wi-Fi café to connect, nor do you need to carry around two phones. Your full office suite travels in the palm of your hand, freeing you to get out of the office when you need to—so get out there and vote.


Publish Date: November 8, 2016

Omnipresent Contact Center Agents in the Age of Instant Gratification

As cloud communications companies like RingCentral and inContact have matured, the contact center world has been seeing an increasingly rapid move to the cloud. At the same time we see a trend away from traditional contact center metrics like average handle time, and towards newer, customer-focused metrics like customer satisfaction, or CSAT. Taken together, these two movements are bringing about real change in the contact center.

The first change we see with increasing frequency is that of the “relationship agent.” Large contact centers have traditionally been characterized by anonymity – a customer could call the contact center ten times and never get the same agent twice. This anonymity tends to reflect badly on customer satisfaction, particularly when a customer needs to call repeatedly to resolve an issue. To counter this, we see contact centers beginning to give tools to their agents to build relationships with their customers and own their customers’ issues.

I had a positive experience with this technique recently when I called my insurance company to begin a new life insurance application. I called the main number and got an agent, who answered my questions, and before we ended the call he said, “My name is Tim, and here’s my direct number. Call me back directly if you have any more questions.” The next week I did have another question and so I called Tim, who remembered me from our prior conversation, saving me the trouble of having to walk him through the details again. I came away from that call a more satisfied customer.

Interestingly, the same technologies companies use to build relationships between agents and customers can also be used to enable people not traditionally considered agents to improve their relationships with customers. Here at RingCentral, many of our customers fall into that category. My favorite example is that of a realty office. When the realtors are in the office, they are in some sense like a contact center agent. Calls may come in from out of the blue, but once a realtor picks up the phone, the caller becomes his or her lead. From that point forward, the realtor maintains that relationship – and if he’s out of the office, showing a property for example, his clients had better be able to reach him. That’s where a unified communications suite comes in.

By blending the complete contact center functionality of inContact with the unified communications suite of RingCentral, we bring the best of both worlds to enable both traditional and nontraditional contact centers to create these relationships with their customers and provide better customer satisfaction.


Publish Date: November 7, 2016

MyOutDesk Virtual Assistants Keep It Real with RingCentral

MyOutDesk helps real estate professionals focus on selling, with the help of virtual assistants (VAs) who handle administrative tasks like managing MLS listings, short-sale processing, filling out forms, and calling prospects. RingCentral communication and collaboration tools make the VAs more productive and give them a close personal connection to their clients—even though their clients are thousands of miles away.

Founded in 2008 with 30 VAs, MyOutDesk now employs more than 1,800, with 95% based in the Philippines. They serve more than 1,000 real estate agents and brokers across the US.

Close communication is essential

By definition, a virtual assistant acts like an extension of the client’s organization. That means close communication is essential. With RingCentral Office, MyOutDesk gets cost-effective international calling, plus support for online meetings with video and screen sharing (RingCentral Meetings) and enterprise team messaging with file sharing and task management (RingCentral Glip).

“Communication is how we sustain our relationships with our clients,” says Adelaide Gale, Director of the Client Success team at MyOutDesk. “It’s what makes us special—face-to-face, consistent communication.”

With RingCentral Office, MyOutDesk:

  • Uses video meetings to maintain personal relationships, even though “we may only see our bosses in person one or two times a year.”
  • Improves onboarding of new clients, giving them “a face to go with the name.”
  • Keeps the VAs productive using regular online meetings and Glip team messaging.

MyOutDesk also found the RingCentral solution to be both more reliable and affordable than the array of services it used previously. “Compared to when we had multiple vendors for phone, meetings, and chats, we are saving 30% to 40%,” says Julie Co-Galido, Senior Operations Manager, IT & Special Projects.

Read the full case study for all the details.


Publish Date: November 3, 2016

Dracula Industries International Upgrades Global Communications with Virtual PBX

Dracula Industries International (DII) is the largest and oldest vampire- owned corporation with offices in Hungary, London, and the US. Six months ago, DII moved its phone system to the cloud with RingCentral. We sat down with CEO, Count Dracula, to discuss the transition to cloud and the challenges they have since overcome.

RingCentral: Tell us how you got your start and how communications are critical to your business.

Count Dracula, CEO: We have a number of businesses, from medical device manufacturing, organic farming, to a boutique bed and breakfast. I started this company over 400 years ago, and in that time the changes have been considerable. Communications have always been fundamental to what we do. At first, most messages were transmitted by horse or, if speed was of the essence, by carrier pigeon. Thinking now about the always-on, always-connected world we live in, it seems like 20 lifetimes ago. Since then, we have shifted globally while expanding our portfolio. Not to reminisce too much, but I remember the first time we sent a message across the ocean. That was pretty exciting. Now I’m able to send an SMS message from my mobile phone from anywhere in the castle to our teams around the world.

Many people immediately think we must manufacture, you know, devices for blood transfusion or the like. That joke never gets old. But really we manufacture two products: garlic-and-silver allergy medication and a high SPF sunblock. Global warming as it is has really extended the market for the latter. In summer, we can barely keep up with the demand.

As you can imagine, communication is critical to this.

RingCentral: What were you previously using for a phone system and what challenges caused you to consider a new system?

Dracula: Our IT teams can tell you the specifics, but the biggest challenge for us is growth. We were using a dated PBX at each location. At headquarters, the PBX shared a large space in the basement by the coffins where our leadership team is sleeping this century. Finding a consultant willing to make moves, adds, and changes in such a space was challenging enough. But the catalyst was the sunscreen demand mentioned earlier. We had to double our staff overnight and the system could not take it.

The cloud, and specifically, the RingCentral virtual PBX removes this entirely.

Mobility was also a big benefit. Being able to access communications from my home office in a deep underground catacomb where cell service is not available has been a significant benefit for running daytime operations.

RingCentral: What other features does your team use?

Dracula: As you imagine, I work nights, so that happens to be ideal for scheduling meetings with our US office. I also don’t show up on camera, so allowing for flexibility in screen sharing or voice-only options is a really nice way of sharing information with teams and partners around the world.

RingCentral: In a way, you could say that RingCentral was a stake through the heart of your communications challenges?


RingCentral: Moving on. Have you tried Glip?

Dracula: We just started, but the results have been strong already. Our boutique hotel is one of a kind. Until recent modernization efforts, we were still using the same dated everything, right down to the skeleton keys used to open doors. The world has changed, and staying in a damp, drafty castle does not appeal to a now largely living customer base. Keeping with this modernization, Glip has allowed our entire team to communicate through the smart devices they carry every day versus regular old telepathic mind control. This has freed up our staff to operate with an independence never thought possible before. The horsemen who drive guests to the front gate are able to communicate directly with the front desk; reservations can share files with management—we are now all on the same system. This is just one example of many. Its like removing the dense forest fog on our communications.


Publish Date: October 31, 2016

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