Seriously… If you haven’t read Influence: The Psychology of Persuasion by Dr. Robert Cialdini, you’re missing out big time. In fact, it’s on our Ultimate Reading List for B2B Sales Pros: 89 Sales Books Every Sales Pro Should Own.
The below video from Cialdini and his group at InfluenceAtWork is probably the best eleven minutes you’ll spend today. Every B2B sales person needs to know these six principles of persuasion. Not only that, but I would highly recommend that you make the video actionable, by writing out some of the ways you can implement a few or all of these principles into your sales process.
Publish Date: May 9, 2016 5:00 AM
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