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6 Main Principles of Persuasion – The Best Video I’ve Seen All Year [Video] - SalesStaff - ContactCenterWorld.com Blog

6 Main Principles of Persuasion – The Best Video I’ve Seen All Year [Video]

Seriously… If you haven’t read Influence: The Psychology of Persuasion by Dr. Robert Cialdini, you’re missing out big time. In fact, it’s on our Ultimate Reading List for B2B Sales Pros: 89 Sales Books Every Sales Pro Should Own.

The below video from Cialdini and his group at InfluenceAtWork is probably the best eleven minutes you’ll spend today. Every B2B sales person needs to know these six principles of persuasion. Not only that, but I would highly recommend that you make the video actionable, by writing out some of the ways you can implement a few or all of these principles into your sales process.

Join our 30-minute webinar, Using Moneyball Metrics for Explosive B2B Sales Growth, where we’re pulling back the curtain and revealing:

  • The most common metrics used to gauge sales success
  • Which sales metrics matter the most and why
  • Formulas for calculating pipeline velocity and other key metrics
  • How to interpret leading vs. lagging indicators
  • The blueprint for a successful lead generation strategy

Leave knowing which metrics you need to add to your scorecard.

Source: http://salesstaff.com/blog/6-main-principles-of-persuasion-the-best-video-ive-seen-all-year-video/

Publish Date: May 9, 2016 5:00 AM


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Orion Learning offers a full suite of assessment tools designed to target and report on candidate potential. Our tools are used for recruitment, talent management, succession planning and coaching/mentoring. All of the tools are delivered online and the reports are available online and will provide you with an amazing view of the candidate/individual's potential, interview questions, coaching/mentoring steps and much more.

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