Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


How to Leave a Killer B2B Sales Voicemail in 6 Simple Steps - SalesStaff - Blog

How to Leave a Killer B2B Sales Voicemail in 6 Simple Steps

To most people, another human being talking is a compelling sound to listen to. Despite all our digital technology, the spoken word is how we interact with others and develop relationships in the most meaningful way.

Too many times on my own voicemail, I’ve heard a seller just leaving a message which is essentially a stuttering apology for failing to reach me. Those rambling and unfocused messages left a negative impression on me – which rendered it ultimately a waste of my time and of theirs.

We all know that a cold B2B sales voicemail normally has a low return rate but if you want your B2B sales voicemail to be as effective as possible, here are a few tips.

Write it down.

The worst time to come up with the right words is on the fly. While there’s a little room for improvisation, a message left on the fly risks a lot of hemming and hawing, which sounds unprofessional. Some of our Account Managers recommend using an outline for your script rather than verbatim dialogue which adds the air that the voicemail is natural and spontaneous.

Come up with a strategy.

When you call, how often, and what results you expect. Your primary goal should be to establish a relationship and drive engagement by asking the prospect, at minimum, to get in touch with you through a phone call or email.

Try different times of the day or you may end up reaching gatekeepers rather than prospects. You can even get fancy with the messaging and A/B test different ones if you’re so inclined. Figure out what makes certain recordings successful and propagate that lesson in future voicemails.

Be brief, taking no more than 10-20 seconds. Get to the point immediately. When a prospect has several voicemails to get through at the beginning or end of the day, he’ll press the Delete button if you take too much time.

Use the prospect’s name in the first three seconds.

It’s natural for people’s ears to perk up at the sound of their name. This subtlety can make a bit of difference in getting your message heard – which is goal #1. Notable inside sales experts often advise using the prospect’s name in the first three seconds and last three seconds for maximum effectiveness.

Include a (very) short value statement.

Keep it short and sweet and maximize the impact of the value statement by highlighting the single-most important benefit a customer will realize when they own your solution. As an example:

Mediocre: We have a world-class solution which organizes your data into meaningful analytics that you can access anywhere.

Better: Companies like yours use our solution to supercharge their sales with crystal clear, actionable analytics.

Have you tried voicemail automation software?

Many inside sales calling solutions now offer an automated voicemail feature. Instead of re-recording each phone message from scratch, you can pre-record a message. It allows you to record the perfect voicemail in advance.

Practice your message at least 10 times.

Do you come off warm, likable and friendly? I’ve heard of Inside Sales Reps reciting their voicemail in front of a mirror and wearing a smile. Practice your B2B sales voicemail a few times and record it as well, so you can play it back.


Publish Date: January 29, 2016 5:00 AM

2020 Buyers Guide Call Routing Optimization

Eastwind Communications

Eastwind sells Oracle, Ribbon, and Dialogic SBC and routing solutions for both premise-based and cloud-based deployments along with Microsoft Teams integration. Eastwind offers managed service offerings and complete 7x24 support.
PH: 508-862-8600

Lieber & Associates

Call Routing and Contact Center Optimization
L&A provides consulting services to optimize contact centers, including call routing, skills-based routing, and multi-location routing. The firm's senior consultants have several decades of experience each in this area and work with all vendors' systems. L&A's president pioneered skills-based routing.
PH: +1-773-325-0608

View more from SalesStaff

Recent Blog Posts:
20 Tips for Personalizing B2B Sales Calls and EmailsJuly 24, 2017 5:00 AM
25 Killer B2B Sales Teleprospecting Tips for Quick ReferenceMay 19, 2017 5:00 AM
You Must Ask This Question of Every B2B Sales Prospect on the First Discovery CallMarch 29, 2017 5:00 AM
6 Helpful Sites to Research a Prospect Before a B2B Sales CallMarch 7, 2017 5:00 AM
B2B Marketers Embracing Customer Experience More than Ever – What are their CX Priorities?November 18, 2016 5:00 AM
No More Cold Calling: 5 Strategies to Make Every Sales Call a Warm One [Resource]September 14, 2016 5:00 AM
7 Ways to Use Jedi Mind Tricks (aka Sales Psychology) in B2B Sales [SlideShare]September 6, 2016 5:00 AM
15 Interesting Places to Find Your B2B Sales Prospects [Infographic]August 24, 2016 5:00 AM
These 6 Factors Separate the Best B2B Salespeople from the Weakest [Research]August 23, 2016 5:00 AM
The Anatomy of an Absolutely Horrible Cold B2B Sales Email [Infographic]August 1, 2016 5:00 AM
Submit Event

Upcoming Events

15th annual Best Practice Conference - this is the contact center world's most highly rated event - a whopping 100% of delegates say they would recommend it!

100's of best practice tips and ideas from contact center professionals Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =