20 of the Most Impactful B2B Lead Generation Statistics - SalesStaff - ContactCenterWorld.com Blog
Every business has certain goals in common with other businesses – mainly increasing growth and revenue. Looking at the buyer and marketer trends of this year, it’s easy to see some common methods for achieving those goals. Looking at some B2B lead generation statistics from small companies to big ones, you can quickly see an increasing trend in content marketing and the importance of buyer-centric strategies.
Here are the top 20 B2B lead generation statistics to help you locate and engage sales qualified leads:
Nearly all B2B buyers (94%) will conduct some kind of online research before making their purchase decision. (Marketing Charts)
Even global buyers are looking online – with more than 61% of global buyers looking for products and conducting their research online. (HubSpot)
Buyers hate unsolicited marketing tactics; 91% of B2B buyers say they will never respond to an unsolicited inquiry. (Huthwaite)
70% of buyers say they would rather learn about a company through articles than an advertisement and 86% of people say they skip TV advertisements. (Demand Metric)
YouTube is now considered the second biggest search engine, passing Bing, Yahoo, AOL and Ask combined. (Social Media Today)
60% of executives are saying email is their top performing channel for ROI. (MarketingSherpa via HubSpot)
Over 80% of B2B leads that come from social media platforms are generated through LinkedIn. (Oktopost)
75% of B2B buyers are using social media to support their purchasing decisions. (International Data Corporation)
More than three-fourths of B2B marketers (77%) are already planning to increase their reach through LinkedIn. (Social Media Examiner)
Over 68% of B2B companies are using landing pages in order to increase new leads for their sales teams. (MarketingSherpa via HubSpot)
Marketing professionals say their top lead gen strategies are email marketing (78%), event marketing (73%) and content marketing (67%). (Demand Metric Research Corporation)
SEO is still incredibly relevant with 44% of online shoppers starting their buying journey via a search engine. (HubSpot)
Businesses that actively grow their reach and have websites of 401-1000 pages are able to achieve 6x the leads of businesses that only have 51-100 pages. (HubSpot)
Attracting and cultivating new leads is important, starting with the awareness stage; 96% of website visitors are not ready to buy. (Marketo)
Nurtured leads are more likely to purchase with an average 20% increase in sales opportunities when compared to non-nurtured leads. (HubSpot)
90% of consumers say custom content is useful; 80% say they feel more positive towards a company using custom content and 78% say they perceive a relationship being built when a company uses custom content. (Demand Metric)
Nearly half (48%) of marketers say they are creating landing pages for every marketing campaign. (MarketingSherpa)
Content marketing creates 3x more leads than traditional marketing and costs 62% less. (Demand Metric)
83% of marketers say they are using content marketing to achieve their goals for lead generation; 84% say it helps brand awareness, 81% say they use it for engagement with their audience and 75% say they are using content marketing to directly boost sales. (CMI)
Marketers that actively blog are 13x more likely to achieve a positive ROI than those who don’t. (HubSpot)
You might start seeing a trend where you are falling short in your own strategies. Did you know that 74% of marketers are spending more than $50 for every new lead and 5% are spending over $1,000?
The big takeaway from these B2B lead generation statistics? Make sure you are budgeting adequate time and money to achieve those important goals of growth and revenue with better lead generation strategies this year.
Publish Date: February 26, 2016 5:00 AM
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