By the Numbers: Why B2B Buyers Trust their Vendors [New Research] - SalesStaff - ContactCenterWorld.com Blog
In a recent study from LinkedIn [download page], nearly half of the 6,000 surveyed B2B buyers say that their relationships with vendors are getting stronger over time:
Not only that, but a whopping 84% of B2B buyers stated that their relationship with vendors is either ‘good’ or ‘very good.’
This is great news for B2B vendors and perhaps evidence that a rising tide raises all ships. In other words, B2B vendors are becoming more agile and adept at serving their customers in order to stay competitive. The stats reinforce the idea that increasingly companies are putting more emphasis on the customer experience.
Another big revelation is why buyer-vendor relationships are strengthening. The most-cited reason for a strong relationship? Trust at 52% of respondents, with personal relationships (45%) and responsiveness (45%) coming in at a close second and third.
But while responsiveness was a top three reason for stronger relationships, lack of responsiveness shot to the forefront as the main reason some buyer-vendor relationships were weakening, cited by 31% of respondents.
While I enjoy most of the content LinkedIn puts out, this short study is especially good. Download it when you can.
Publish Date: March 9, 2016 5:00 AM
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