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3,874 B2B Marketing Technology Solutions on a Single Slide [Infographic] - SalesStaff - ContactCenterWorld.com Blog

3,874 B2B Marketing Technology Solutions on a Single Slide [Infographic]

Scott Brinker at Chiefmartec.com does a great job every year putting together the Marketing Technology Landscape graphic, enumerating all of the major players in B2B marketing technology. It’s a graphic I look forward to every year since its inception in 2011.

This year, there were an astounding 3,874 logos (some duplicates) on the massive supergraphic – almost twice as many as last year.

Click here for a larger version.

The top 5 largest categories, by number of solutions included, are:

  1. Sales Automation, Enablement & Intelligence (220)
  2. Social Media Marketing & Monitoring (186)
  3. Display & Programmatic Advertising (180)
  4. Marketing Automation & Campaign/Lead Management (161)
  5. Content Marketing (160)

Just for some reference, the first 2011 version featured about 150 logos.

Click here for a larger version.

So what does that mean?

Well, we could draw the conclusion that the B2B marketing technology space is getting more and more crowded. I think there are some caveats to that assessment though:

  1. Scott has added quite a few categories to his taxonomy over the years, opening up the space a bit more
  2. Many solutions are listed more than once in different categories as B2B marketing technology stacks become more comprehensive and diverse in their functions

In spite of those caveats though, it would be hard to disagree with the notion that the B2B marketing technology space is growing immensely in terms of different solutions buyers have to choose from.

Join our 30-minute webinar, Using Moneyball Metrics for B2B Sales for Explosive Growth, where we’re pulling back the curtain and revealing:

  • The most common metrics used to gauge sales success
  • Which sales metrics matter the most and why
  • Formulas for calculating pipeline velocity and other key metrics
  • How to interpret leading vs. lagging indicators
  • The blueprint for a successful lead generation strategy

Leave knowing which metrics you need to add to your scorecard.

Source: http://salesstaff.com/blog/3874-b2b-marketing-technology-solutions-on-a-single-slide-infographic/

Publish Date: April 15, 2016 5:00 AM


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