Scott Brinker at Chiefmartec.com does a great job every year putting together the Marketing Technology Landscape graphic, enumerating all of the major players in B2B marketing technology. It’s a graphic I look forward to every year since its inception in 2011.
This year, there were an astounding 3,874 logos (some duplicates) on the massive supergraphic – almost twice as many as last year.
The top 5 largest categories, by number of solutions included, are:
Just for some reference, the first 2011 version featured about 150 logos.
So what does that mean?
Well, we could draw the conclusion that the B2B marketing technology space is getting more and more crowded. I think there are some caveats to that assessment though:
In spite of those caveats though, it would be hard to disagree with the notion that the B2B marketing technology space is growing immensely in terms of different solutions buyers have to choose from.
Publish Date: April 15, 2016 5:00 AM
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