For B2B marketing pros, nearly every action, process, and keystroke is meticulously evaluated. B2B marketing is data-driven, and social media is no exception. With a few exceptions, social media is one of the most cost-effective ways to distribute content and connect with prospects and influencers in your space.
Sure you can post whenever you feel like it, but there are in fact numbers behind when might be the best time to post. There’s lots of data compiled on optimal times to post on Facebook, Twitter, LinkedIn, Pinterest, and Instagram. In the infographic below, Hubspot assembled data and research collected from a few different sources.
Quick disclaimer here… there’s no perfect time to post on social media. You may find that certain times and days work well for you and the same may be said of a different business. Thus, you should think of the infographic as a recommendation, and not the be-all-end-all for info as one of many sources for B2B marketing pros.
Publish Date: March 28, 2016 5:00 AM
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