15 Incredible Statistics and 6 Expert Quotes on B2B Social Selling [Infographic] - SalesStaff - ContactCenterWorld.com Blog
Any content marketer can tell you that there’s been a bit of a shift in the way sellers interact with buyers over the last few years. They might be pleased to tell you that some of the content and social media marketing techniques they espouse are bleeding over to B2B sales departments as a way to interact with prospects.
Henry Nothhaft Jr., CEO of Trapit, quite succinctly says:
On one hand, the social selling emphasis is great for social marketers. It shifts social to a more direct value proposition that is understood by executives, and arms marketers with lead gen and conversion metrics to gauge and prove success and show that social can impact the bottom line. It’s also an excellent new channel and opportunity for salespeople. If we think of social selling as the methodological approach to lead identification and nurturing over social, bringing the value of direct 1:1 interactions to those approaches, then we can also see that it also requires a shift in thinking of both these marketing and sales roles.
B2B social selling has gone from a buzzword to a real set of techniques that sales departments everywhere are equipping themselves with.
Below you’ll find an infographic on B2B social selling that we put together that tells a bit of the story of social selling through stats and expert quotes.
Join our 30-minute webinar, Using Moneyball Metrics for B2B Sales for Explosive Growth, where we’re pulling back the curtain and revealing:
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Publish Date: April 18, 2016 5:00 AM
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