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5 Tips When Cold Calling Millennials - SelectVoiceCom - ContactCenterWorld.com Blog

5 Tips When Cold Calling Millennials

Millennials get quite a bad rap.

Most think of us as iPad-toting hipsters who think highly of ourselves and take selfies all day and watch cat videos at every opportunity.

With that image in mind, it’s easy to assume that most millennials would be too distracted to pay attention to what a telemarketer is saying even for one minute.

Selling to millennials is hard but not impossible. If you use the right approach, our demographic can reel in a significant amount of profit for your business.

Here are effective tips that will help you convince our group to buy your products and services using cold calling.

1. Get to the Point

One of the main challenges in selling to millennials is that we have a high aversion to traditional advertising.

Talk to us like a salesperson and it’s already game over. Cut to the chase. We have too many things on our minds already.

Just keep it short and sweet. More often than not, that should get our attention.

2. Focus on the benefits

We may not look it, but millennials love discounts. After all, we grew up in an age of Black Friday sales and GroupOn deals.

And here’s one thing everybody knows about millennials already: we love instant gratification. So use that to your advantage by focusing on benefits from the get go.

With that said, discounts, special deals, and loyalty programs need to be in place to keep millennials interested in what outbound agents have to say.

3. Lighten up

Millennials are a laid back group, and we love to laugh.

Come to think of it, we need to laugh. After all, we inherited an era where accumulating hefty student loans is the only way for us to follow our dreams.

So don’t be overly serious or stingy or boring. Show some sense of humor and chances are we’ll take an interest in what you have to say.

4. Listen and engage

Millennials are the inheritors of an age where vast quantities of information are readily available at our fingertips.

This is why our demographic is highly opinionated. And we always crave the opportunity to share our thoughts and opinions about a lot of things.

So make sure that agents are willing to listen and engage. Ask them to appeal to a prospect’s emotions when the situation calls for it.

Once a connection is established, the opportunity to present us with offers that can positively impact our lives should readily present itself.

5. Connect with us through social media

It’s no secret that millennials like to stay connected. To do that, we have to engage with various forms of social media.

This is why every business owner should take the steps necessary to give his or her brand considerable social media presence.

Any business worth its salt has official accounts on Facebook, Twitter, and Instagram. There’s no good reason for your business not to have one.

Better yet, create a social media app that allows millennial users to engage and communicate with your brand.

Special tip: launching a loyalty rewards program that users can access via a special app and social media channels is one effective way to attract millennials into buying your products.

Final Thoughts

Tapping the millennial market is not just a mere option. It’s the only way to go forward.

In fact, according to a AIMIA study, millennial purchasing power is on the rise. If you want to play the long game, you’d do well to tap into the millennial market.

We at Select VoiceCom have extensively trained our outbound sales agents to communicate with millennials in ways that reinforce brand loyalty and drive sales.

Source: http://selectvoicecom.com.au/5-tips-when-cold-calling-millennials/

Publish Date: October 24, 2017 5:00 AM


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