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How to Grow Brand Loyalty Through Customer Support - SelectVoiceCom - ContactCenterWorld.com Blog

How to Grow Brand Loyalty Through Customer Support

Your customers can get easily enticed with great products and services particularly when they are smartly packaged and marketed.

However, what will make them stay loyal to your brand is when they receive consistently excellent customer support.

When you have fans of your company, you get free advertising from their referral to their friends and family as well as repeat business.

That is why as a business owner, having winning products and services is just half of the challenge. The other half is to build a customer support team that constantly gives them a great experience every time they get in touch with your company representatives.

Here are the top tips for growing your brand loyalty through customer support.

Resolve their issues to their utmost satisfaction

Resolve their issues in a way that would leave them smiling when they walk away after they contacted customer support.

This is the very first step in giving them good lasting impression about your business.

For one thing, this is what is going to separate you from the competition. When your customers know that they can rely on you to deliver and solve their concerns promptly, they will not bother looking around for an alternative.

Blow them away with great customer service experience

Aside from providing top-notch issue resolution, you can get up your game by walking the extra mile to wow them.

What this means is that in each interaction, your customer support goes above and beyond than what is expected.

One great strategy is to under-promise but over-deliver. If you promise to deliver an order in three days, do everything you can to do it in less time.

Exceeding their expectation is one surefire way to nurture their brand loyalty.

Offer multi-channel support

Be where your customers are. Give them multi-channel support.

In the age of smartphones, your customers can interact with your company in an unlimited array of media including phone, email, your website, and social media instantly and even simultaneously.

Bring your business closer to them by being present on these multiple channels of access.

Offer customer support through call or SMS, an email message, a live chat-box on your website, and engaging social media presence.

Be responsive

In a fast-paced world, you would want to be there right away when they need you.

Therefore, do everything you can to be responsive. Shorten their waiting time and find ways to let them reach out to you quickly.

This is another means of ensuring that you stand out from the crowd and nurture brand loyalty.

Offer rewards

Lastly, show excellent customer support by giving them incentives when they refer you to their friends and family.

You can maybe come up with a family plan that is significantly less costly than an individual plan. You may also give away rebates when they refer a friend to buying your product or using your service.

Additionally, reward them when they stick you for a long time.

Brand loyalty is a gold mine

The truth is, in any business, it is more expensive to acquire a new customer than to keep a loyal fan.

By keeping your customer support team to be on top of the game consistently, you will give your customers more reasons to stay with you.

Source: http://selectvoicecom.com.au/how-to-grow-brand-loyalty-through-customer-support/

Publish Date: November 16, 2017 5:00 AM


2021 Buyers Guide Training

 
1.) 
CharlottePurvis.com

Charlotte Purvis
Charlotte Purvis is a speaker and communication consultant who has influenced an average of one million customer interactions each year for over 20 years. She consults, trains, and speaks on customer service, business communication, and leadership development for global companies, universities, and community organizations. She practices what she teaches as evidenced by nearly 100% of her engagements coming from repeat or referral business.

2.) 
CTCOMM

Call Centers
Contact Centers
Admin Training
Supervisor Training

3.) 
Davis-Mayo Associates

"Service Excellence" Customer Service Training
Live onsite training for your teams. Experienced by more than 450,000 people in 48 US states and 18 countries. No-nonsense approach by our experts with field-test content customized to your situation and using your scenarios.

4.) 
Happitu

Happitu
Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics. As a result, Happitu slashes training time, delivers higher resolution rates, and reduces handle times.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the...
(read more)

5.) 
Lieber & Associates

Training Executives, Managers, Supervisors, and Reps
Lieber & Associates provides training for all levels of the contact center team. The firm customizes its off-the-shelf trainings to meet your specific company needs,

Executive and manager sessions address topics such as customer experience, metrics, technology, AI, and video calls. Supervisor sessions train your leaders to better coach and motivate reps. Phone staff modules include sessions on customer service, order-taking, cross-selling, handling difficult calls, phone "soft skills," and more.

6.) 
Manitoba Customer Contact Association

Making Training and Development Part of Your Corporate Landscape

Organizations are always on the look out to save money and make more profit. Usually when it comes to crunch time some leaders will scrap training in order to tighten the belt. The downside of this is the cycle it creates.

Because some employers see training as a flexible benefit, employee development is often taken off the table. When employees don’t feel valued it becomes easy to see a revolving door. The constant need to hire goes up which ultimately means costs go up; we know that hiring costs more than retaining the right people.

Start the conversation: Explore our Training Page http://www.mcca.mb.ca/train...
(read more)

7.) 
Navedas

CSAT.AI
CSAT.AI Scores Better Customer Service with Gamified Guidance!

CSAT.AI lets agents know when they’re on the right track by predicting CSAT scores in real time (when they’re fixable!) - because most customers don’t leave feedback, they just leave.

Agents have the immediate positive feedback that reinforces good behaviors for self training.

8.) 
OMNI HR Consulting (Pty) Ltd

Human Capital & Organisational Development
Omni HR Consulting provides business and people development solutions through Training and Consulting services.

We work across a number of sectors to provide solutions from both a Skills Development / Business perspective.

Skills Development: accredited & non-accredited learning solutions including Learnerships, RPL solutions and Skills Programmes, including a curriculum for developing future skills.

Business Solutions: are designed to be customisable, relevant and industry-related to support businesses to achieve their strategic objectives and needs.

9.) 
Orion Learning Services Inc.

Learning & Development
Learning & Development for Agents, Supervisors, Managers and Administration/Support Staff

Orion Learning is a global leader in providing accredited learning and development solutions for organizations globally. We offer call/contact center certification programs for Agents, Supervisors and Managers, business certifications and examinations for wide range of topics including project management, change management and service management, leadership soft skills and a full suite of assessment tools which can be used for recruitment, talent management, succession planning and coaching/mentoring. We deliver our solutions to global community and all of our solutions are delivered digitally.

10.) 
Vads

VADS Training Center
PT VADS Indonesia as a Learning Center provides trainers, modules, development programs for individuals and teams. VADS Indonesia owns a vast curriculum for training provided by local trainers with flexible training locations that can be arranged at the client's place or PT VADS Learning Center. VADS Provide knowledge process, transformation consultancy, customer service training, leadership training, interpersonal development, and training for trainers.

Benefit :
- Customizable training by experienced trainers
- Increase motivation and engagement
- Improves customer service skills and knowledge

11.) 
Service Quality Institute

Customer Service Training Programs
We have over 20 customer service training programs you can use on-site. With our technology, we eliminate 95% of all travel expenses for participants and trainers. The design of our programs reduces the training time by 80% which is the most expensive part of training and we eliminate the need for professional trainers and facilitators.

12.) 
The Forum

Get connected to raise standards. Established in 2000, we are celebrating 20 years of best practice, our community of professionals is recognised as the ‘go-to place’ for innovation in customer operations, from contact centre and digital to field, back office, branch & retail services, working across all industry sectors.

We offer an independent and trusted space for learning and sharing, proud to welcome members are into a thriving and active community to network with other like-minded professionals. Benchmark against the best in class and learn from innovators and pioneers. Our team of independent experts can also offer bespoke advice, consultancy and training. We have helped many organisations develop the capability of their vital support functions.
 



View more from SelectVoiceCom

Recent Blog Posts:
Why Customer Retention is Still The Most Important Metric in Customer ServiceApril 23, 2018 5:00 AM
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Why Voice Support Is Still Important in Customer ServiceApril 3, 2018 5:00 AM
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