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Waiting for customer experience... - Servion - Blog

Waiting for customer experience...

On the first day at business school, I heard the statement ‘the customer’s perception is your reality’.  Immediately, a stream of thoughts crossed my mind.

Any business or service must attract customers through sales and marketing campaigns, turning them into brand loyalists.

For instance, restaurants, today, have incited a frenzy of customers because of the hugely popular Julie and Julia, Masterchef and Cooked. These successful businesses build their brands by not just meeting customer expectations, but surpassing them.

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For me, the first few minutes in a restaurant make or break the expectation.

Whenever I sit in a crowded restaurant, it always seems like a herculean task to get the attention of a waiter. Even though the food may compensate for it, I am still left disappointed. It’s because I expect service to be the part of the overall experience.

On the contrary, when the waiter steps up to the plate and offers a great experience, it instills a sense of pleasure in me, giving me another reason to visit. He is not just an employee of the brand, he is their advocate. And I am not just a customer. I am a brand ambassador.


There are two perspectives through which this can be interpreted.

From the customer’s mind 

A customer has expectations of the business at the start of any interaction. These are based on past experience. With the rise in customer expectations, the social gap has tremendously reduced. This has been helping brands connect with their customers. Thus creating a need for personalized interactions through various touch points.

It is at this point that businesses must re-learn what the Bill Gates, the founder of Microsoft had said. “Your most unhappy customers are your greatest source of learning”, and this is how better experience can be studied, tested and provided.

From the business’ drawing board

In every interaction, irrespective of the channel, there lies an unconscious but defined objective – to keep the customer happy. But how often are customers satisfied about the experience?

Despite technology playing a key role in driving proactive customer experience, businesses still deal with unfinished conversations and unsolved problems that ultimately make customers unhappy.

Like Tony Hsieh, the CEO of Zappos, said “Customer service shouldn’t just be a department; it should be the entire company”.

Given that I am fairly new to the domain, it has left me with many questions. And I leave you with one.

What do customers perceive to be ‘happiness’?

Roshini works in the Marketing team at Servion and creates awesome content & designs. You can follow Roshini on Twitter @rosh3006 or connect with her on LinkedIn.


Publish Date: May 1, 2016 5:00 AM

2021 Buyers Guide Call Routing Optimization

Eastwind Communications

Eastwind sells Oracle, Ribbon, and Dialogic SBC and routing solutions for both premise-based and cloud-based deployments along with Microsoft Teams integration. Eastwind offers managed service offerings and complete 7x24 support.

Lieber & Associates

Call Routing and Contact Center Optimization
L&A provides consulting services to optimize contact centers, including call routing, skills-based routing, and multi-location routing. The firm's senior consultants have several decades of experience each in this area and work with all vendors' systems. L&A's president pioneered skills-based routing.

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The SPEED solution solves for service level issues while cost optimizing the environment with automation.

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Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

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*Automated / Scheduled Temporary Agent Skills Configuration Management
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*Descriptive Monitoring Activity Dashboard
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