Today’s travelers have high-flying expectations for customer service across the various companies and brands with which they interact before, during, and after their trip. For one company, a leader in the travel industry, meeting those expectations was becoming increasingly difficult to do—until the entire company learned how it should be communicating.
Travelers expect that customer service will be easy, fast, and convenient to use. The team at this travel company has to not only deliver excellent customer service that meets those expectations, but do so under very demanding and sometimes stressful situations, such as major weather events, which are outside of the direct control of the company.
With help from STARTEK, the travel company launched an initiative to return the business to having a true dialogue with its customers—freeing employees to connect emotionally with customers, resolve their issues and improve perception of the travel leader’s brand.
STARTEK deployed its Performance Optimization solutions at the travel company to help everyone in the organization learn how to talk, text, chat, and email with customers using scientifically grounded, dialogue communication skills.
From the moment the company began using the STARTEK solutions, it started to see improvement in customer satisfaction. After implementing the first half of the program, the company experienced a five percent increase in customer satisfaction scores.
Another benefit is that the travel company’s employees report greater job satisfaction as they now have the autonomy and the skills to support the customer no matter what issue the customer brings to them on the phone, via email or chat, or in person. Employee confidence has increased as well.
Publish Date: March 22, 2018 5:00 AM
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