Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

Become a Basic Member for free. Click Here

4 Reasons Why Sales Needs Storytelling Skills - Taking You Forward, Inc. - Blog

4 Reasons Why Sales Needs Storytelling Skills

Everyone loves a good story, even customers.  Research has shown that when companies use stories to convey their messages, the audience is
more receptive and reacts more positively.  It’s surprising, though, that not many companies utilize storytelling to their advantage in marketing campaigns.  Why are stories so powerful?  

Here are the top reasons why you should integrate storytelling into your marketing programs and scripts to boost your sales:


Sponsor message - content continues below this message

2021 '16th annual' Global Contact Center World Awards CLOSING SOON!

Enter your Center, Strategy, Technology Innovation, People and more into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 50 nations and compete for the most prestigious awards out there! Join the FREE Webinar


Content continues ….

  1. Stories make a greater impact

Compared to numbers and simple facts, a story is easier to recall.  They are also more interesting and can grab a listener’s attention better.  If we want to generate interest so that customers will give us their time of day but we also want them to be aware of the selling points of our product or service, we can incorporate the product’s features into our scripts.  The chances are higher that customers will remember some, if not most, of our message.  


  1.  Stories make it easier for a customer to envision your product and how it works

Features and specifications alone, no matter how great, will not persuade a customer to buy a product.  It is the benefits that customers will be more interested in.  However, right off the bat, customers will not be able to fully understand how owning the product benefits them.  A skillfully told story will let customers see and imagine themselves holding and using the product.  This connection strengthens the likelihood of customers making the purchase.   


  1.  They can motivate customers to do something

When customers are able to relate to your story and comprehend how having that product is more advantageous to them, you will have a greater chance of influencing their choice.  This is also dependent on not just the product itself, but on how you told the story and the way you personalized it to suit the customer’s lifestyle and personality.

Here’s another great sales read for you: Increase Sales With These Influential Emotional Triggers


  1.  Stories help you connect to your listener both emotionally and rationally

Presenting only statistics and data to customers may evoke some interest but it may not be enough to get their commitment.  At the same time, stimulating only emotions will catch their attention but logic will eventually hold them back and even make them second guess themselves.  To get complete commitment from your customer, we use stories and narration of events both to answer logical questions and stimulate a specific feeling in customers.   

Now that we know how valuable utilizing stories is for telemarketers and sales staff, we need to strategize and think of creative ways to make use of storytelling.  If you or your company needs more trained personnel to handle inbound or outbound sales and marketing calls, consider partnering with a BPO service provider like Taking You Forward.  We are a call center company committed to working together with you for your success.  


Publish Date: April 28, 2017 5:00 AM

2021 Buyers Guide Messaging Systems


miSecureMessages is an encrypted messaging application designed as a pager replacement for healthcare organizations, call centers, and enterprise environments.

Startel Corp.

Contact Center Software
Startel is a leading provider of unified communications, business process automation and performance management solutions for contact centers. Since its founding in 1980, Startel has established a loyal customer base from a variety of industries, including contact centers, education, healthcare, insurance and telephone answering service. Startel's solutions are designed to enhance the customer experience, improve employee productivity, reduce operating costs, and increase revenues.
PH: 800-782-7835


Engage with your customers in Real-Time.

Connect personally with your customers, generating new revenues and boosting CSAT scores. Synthetix Chat is the fastest way to engage your users, with a Live Key-Press Feed, ID and Verification, simultaneous chats and AI-Powered predictive suggestions, Synthetix Chat reduces averages handling times by up to 50%.
PH: +44 1279 555 580

View more from Taking You Forward, Inc.

Recent Blog Posts:
Customer Care Challenge: Delivering Bad News to CustomersJuly 16, 2017 5:00 AM
Why Telemarketing Still Works In The Digital EraJune 26, 2017 5:00 AM
4 Factors To Consider When Calculating Number of Call Center Agents NeededJune 5, 2017 5:00 AM
4 Points To Ponder When Winning Back CustomersMay 5, 2017 5:00 AM
Weekly BPO News: April 18-21, 2017April 28, 2017 5:00 AM
4 Reasons Why Sales Needs Storytelling SkillsApril 28, 2017 5:00 AM
Top 6 Complaints In Customer ServiceMarch 28, 2017 5:00 AM
With Outsourcing, Everyone WinsMarch 12, 2017 5:00 AM
5 Techniques to Manage High Call Volume In Peak SeasonsFebruary 22, 2017 5:00 AM
5 Tips For Excellent Live Chat Customer SupportFebruary 3, 2017 5:00 AM

ABOUT US IN 60 seconds!

Sponsor Message

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =