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Why Telemarketing Still Works In The Digital Era - Taking You Forward, Inc. - ContactCenterWorld.com Blog

Why Telemarketing Still Works In The Digital Era

Many businesses are choosing to outsource some of their processes including marketing because outsourcing reduces labor costs.  However, since the rise of online shopping, the continued popularity of social media and the success of digital marketing, people have started to question whether traditional marketing methods especially telemarketing are still applicable.  However, research has shown that telemarketing is still useful and effective.  Telemarketing continues to prove its worth in the area of sales and here are the top reasons why:  

It helps you know more about your market

Being able to communicate with your customers keeps you updated on the existing state of the market as well as future trends.  With a telemarketing campaign that utilizes the right questions and builds on your relationship with your customers, you can gather more accurate information from your customers to plan your next strategies.    

 

It’s an effective method for creating a reliable database

Although there are different ways of collecting information about your customers, the conversation in a telemarketing call is one of the best ways to get accurate and complete details about your customers.  With this knowledge, you can create and keep up-to-date a reliable database.  In addition to that, the data about your customers when entered into the database will be easier to organize so it’s easy to retrieve and use anytime.   

It provides a way of communicating with your customers

Telemarketing is one of the few marketing methods that lets you converse with your customers.  You have the chance not only to take note of their information but also to gauge their emotions based on their reactions.  You get to reply to them as well and empathize; this helps cultivate trust and enhance your relationship with your customers.  

Certain products and services are more successfully sold when using a personal approach  

Some types of products are not easily sold to customers.  Finance-related products and services, for example, such as insurance are sensitive topics and you can expect that customers will be more discerning when it comes to these.  In this case, customers need more details which telemarketers can provide and they will have concerns which telemarketers can also respond to.   

Though telemarketing may seem outmoded to some, the reasons we’ve cited are enough to show why it continues to be a successful method until now.  If you’re looking to build a strong telemarketing team, choose a BPO service provider with knowledge and skills.  Taking You Forward specializes in customer service, technical support, sales and back-office admin tasks among others.  Contact us today.  

Source: http://www.takingyouforward.com/blog/why-telemarketing-still-works-in-the-digital-era/

Publish Date: June 26, 2017 5:00 AM


2020 Buyers Guide Analytics

 
1.) 
3Fiftynine

CardBoard
CardBoard: Real-time data, shows the most important KPI’s in your Contact Center.
Built for data | Designed for business | Empowers teams

2.) 
Acqueon Technologies Inc.

Acqueon's AI-driven conversational engagement software enables sales, marketing and service organizations to engage in emotionally connected dialogs with customers via their channel of choice for significantly improved results. The Acqueon suite adds multichannel campaign management, contact center analytics, desktop, and CRM connectors for your contact center software of choice, including Amazon Connect, Cisco, Nice inContact, and Twilio. Acqueon conversational engagement software leverages the Acqueon IQ platform to aggregate data from the various applications, assemble rich customer contexts, and drive next-best-action using powerful statistical and predictive models.
PH: +1 888-946-6878

3.) 
CallFinder

CallFinder speech analytics
CallFinder® is a leading provider of cloud-based SaaS speech analytics, automated call scoring, and speech-to-text transcription technology with sentiment analysis. Our easy-to-use solution is designed to help businesses and contact centers automate quality monitoring to improve agent performance and provide a superior customer experience.

With CallFinder, you get…

100% visibility into agent-customer interactions
100% monitoring of interactions, up from only 5-10%
Scalability of QA reviews with the same size QA team
CallFinder isn’t just your average speech analytics provider. When you work with us, you get unparalleled, continuous support through our MyAnalyst managed client servic...
(read more)
PH: 800-639-1700

4.) 
ComSys S.A.

CCube for Business Intelligence
CCube by Comsys is a business intelligence application, developed for enterprise contact centers. It delivers powerful, and dynamic reporting that enable managers to gain insight into their business. CCube is natively compatible with Aspect Unified IP and Cisco Unified Contact Center (UCCE/UCCX) platforms
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect...
(read more)
PH: +302109241486

5.) 
CUSTOMER SQUARE

CROSSCRM.CX - CRM Dataviz Module
CROSS-CRM manages daily interconnection with your CRM tools to centralize data and analyse CX on all channels, and is able to provide deep analytics insights.

All the Kpi’S are here for precise control of your Customer Relationship : Interactions - Quality - Satisfaction - Campains forecast MyClient

Filters, Data Extraction, Custom Views, dates sheets, email subscriptions, xls Extracts, images, pdf


PLUS ! Automated extracts
for integration to third party applications.

6.) 
Daisee

Daisee
Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
(read more)
PH: +61404697151

7.) 
DialogTech

DialogAnalytics™
Powered by AI, DialogTech’s DialogAnalytics analyzes conversations to provide marketing and sales teams a wealth of insights for smarter optimizations. With the power of conversation intelligence, you can learn which channels, ads, keywords, and webpages drive the best sales calls, if the caller converted, and more.

AI analyzes how calls are handled at locations and call centers to detect issues that negatively impact ROI. See what percentage of calls go unanswered and who is best (and worst) at converting callers to appointments and customers. Get email alerts when phone leads are mishandled at locations so those leads can be called back right away.

With DialogAnalytics, you can get a...
(read more)

8.) 
eGain Corporation

eGain Analytics
eGain Analytics makes it easy to measure, analyze and refine your contact center operations, knowledge and web customer experience. Create informative reports, charts and dashboards effortlessly. Slice-&-dice the data in any number of ways and use it to manage the business effectively.

1. Operational Analytics™ empowers the business to measure and manage the call center directly and without IT involvement.
2. Knowledge Analytics™ provides insight for eGain’s knowledge and AI applications.
3. Digital Analytics™ measures contact center performance within eGain’s digital channel applications.
4. Journey Analytics™ captures customer behavior on the website—identify the churn points and cre...
(read more)

9.) 
Lieber & Associates

Contact center Analytics and Metrics
Lieber & Associates provides services to develop, interpret, and improve contact center metrics and analytics. The firm's experience spans forecasting, customer service, order-taking, lead-qualification, sales, segmentation, media-source-tracking, and testing design. L&A's president pioneered segmentation for telephone scripts and the tri-level service level metric. He brings broad analytics experience to contact centers.
PH: +1-773-325-0608

10.) 
Noble Systems

Noble IQ
Turn business insights into actionable intelligence. Noble’s IQsolutions provide you with rich and robust customer data that can transform your business. Automate decision making and campaign management and refine the quality of interactions with precision and efficiency. We have developed proprietary and patented tools to help you make sense of data on your current operations and then help you make strategic decisions to improve performance and efficiency. Identify who your best customers and prospects are and the ideal methods to reach them. Understand what types of campaigns work best for your business and how to optimize underperforming campaigns. And nake real-time decisions rather than looking back to see what went wrong.
PH: +61 (0) 3.9008.1700

11.) 
PRILINK

SIP-Trunk Demarc Monitor
Analyzes SIP signalling and RTP audio stream of every call passing through the network demarcation point. Provide a real time 24/7/365 network baseline database that contains the IP bandwidth, call traffic of up to 128 voice groups, Call Detail Record (CDR), call blockage and MOS voice quality. All information are displayed in SIP-Trunk dashboards and are used in many applications, such as Telco collaboration, UC/CC analytics, Work Force Optimization (WFO) and caller identification.
PH: 905-940-8844
 



View more from Taking You Forward, Inc.

Recent Blog Posts:
Customer Care Challenge: Delivering Bad News to CustomersJuly 16, 2017 5:00 AM
Why Telemarketing Still Works In The Digital EraJune 26, 2017 5:00 AM
4 Factors To Consider When Calculating Number of Call Center Agents NeededJune 5, 2017 5:00 AM
4 Points To Ponder When Winning Back CustomersMay 5, 2017 5:00 AM
Weekly BPO News: April 18-21, 2017April 28, 2017 5:00 AM
4 Reasons Why Sales Needs Storytelling SkillsApril 28, 2017 5:00 AM
Top 6 Complaints In Customer ServiceMarch 28, 2017 5:00 AM
With Outsourcing, Everyone WinsMarch 12, 2017 5:00 AM
5 Techniques to Manage High Call Volume In Peak SeasonsFebruary 22, 2017 5:00 AM
5 Tips For Excellent Live Chat Customer SupportFebruary 3, 2017 5:00 AM

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