Is it Time to Outsource Your Social Media? - Taking You Forward, Inc. - ContactCenterWorld.com Blog
Being a small and medium-sized enterprise (SME), your main concerns right now are to preserve the integrity of your product or service, and at the same time, work at growing your business. Since social media has the greatest potential for expanding your customer base and making your brand known, it’s important to give it careful thought and consideration. We have to admit, the online world is now at the forefront of advertising. But with all the platforms and the time needed to update these daily, how can you squeeze them in with all your other priorities? If ever there was a need to outsource, the time is now.
Here’s why outsourcing your social media management to a BPO provider, like a call center, will work to your advantage:
- BPO providers already have the necessary infrastructure and technology.
Your outsourcing partner can provide the resources for your profile to be online most of the day, constantly posting updates for you at the times most customers are actually online, increasing your visibility. They have the software and hardware needed to research and market online for you.
- A BPO provider can also handle other business functions, aside from your social media accounts.
If you have other non-core SME services, like web development and chat support, you can outsource them, together with your social media management. You’ll have a team dedicated to these services, with more efficiency and less effort from you.
- You benefit from the shared knowledge of a team of IT and marketing experts.
You can learn from the advice and experience of others. The digital world is constantly upgrading, with trending topics quickly changing. Your outsourced team keeps abreast of these changes by connecting and brainstorming with other individuals and entities in the same industry.
- The upkeep for an outsourced team costs less than an in-house one.
Reducing expenses has always been a top feature of outsourcing and this can apply to your social media marketing. With outsourcing, someone executes your online marketing programs for you at relatively little cost.
- You can focus on your core business and on networking with clients.
Your outsourced team can give the necessary time and energy on building your social media profile and staying connected with your audience while you work on improving existing products and services and interacting with clients.
Traditionally, outsourcing involves services like customer service, sales, technical support, administrative support, and back-office operations. But with the growing power of the internet, almost anything can be outsourced now. So if you want to establish and maintain your online presence as a growing SME but save time, money, and effort, then outsourcing your social media should be your new game plan.
Publish Date: April 14, 2016 5:00 AM
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