Offering Multiple Avenues For Your Direct Response Support - Taking You Forward, Inc. - ContactCenterWorld.com Blog
Studies have shown that conventional forms of media like TV and radio are still popular despite the increasing hold of the internet. Marketing through direct response television remains effective and profitable. But for DRTV to be truly successful, support and customer service are essential. Your infomercials may generate interest but customers will quickly lose that interest without your timely response.
One of the best things about DRTV is that it can be nicely integrated with other platforms. You can therefore utilize different ways for customers to contact you:
Traditionally, direct response support and customer service have always been via telephone. Human interaction is still most preferred when it comes to service. But if you want your telephone support to be more accessible to your customers, why not continue to offer this service after regular office hours, including holidays and weekends?
Some customers choose to send an email when they’re too busy to call and don’t have the time to stay on the line with a representative. Giving customers the option to email you sends the message that you understand their busy schedule. They will appreciate the convenience of being able to send you their inquiry anytime, read your reply and decide at their own pace.
- Website and Live Chat
Using the internet to extend your reach offers numerous possibilities. Not only will your customers have the option to view your products anytime they want and from anywhere they are (if your site is mobile-friendly), you can also expand your market to include consumers from all over the globe. Some customers who are still on the fence about your product may also hesitate to call since making a call is a step closer to making the purchase. Letting them inquire via chat first can make them feel safer and more comfortable.
- Social media accounts
Businesses have social media to thank for the increased opportunity to nurture their relationship with their existing customers and build a connection with potential consumers. Since most customers are online daily on Facebook, Pinterest, Instagram, Linkedin, and Twitter, they can contact you anytime they want. When you show these customers that you value them by giving appropriate and timely responses, they can also use social media to share your videos and promote your brand.
Even though offering more than one channel of support may seem too much for you at this point, there is hope. Leverage outsourcing and seek the help of an inbound call center company. Taking You Forward offers inbound and outbound services as well as back-office processing for several industries, including direct response support. Call us today and see your DRTV campaign succeed and your business grow.
Publish Date: September 7, 2015 5:00 AM
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