5 Things That Keep Ecommerce Customers Away From You - Taking You Forward, Inc. - ContactCenterWorld.com Blog
Every good entrepreneur knows that it is not enough to have a top quality product or service. Effective marketing is where profit actually comes in. As an ecommerce business, you have the power of the internet at your disposal and all you need to do is click that button to reach more customers. But is ecommerce marketing simply that easy?
You may already have put your business online, but it seems that there is not much increase in the sales which should have been the case after establishing an online presence. If it is not bringing in money for you, you need to ask yourself – “Is there something wrong with the website?”, “Is the site not up to standards?”, “What can I do to make the website work wonders for the business?”. Here are five things you may have missed and may be discouraging customers to purchase from you:
- Slow to load and a not user-friendly website
Consumers choose to shop online for convenience. If your site takes ages to move to the next page and it is difficult for users to navigate through it , they will quickly leave the site and will never likely to return. With the widespread use of smartphones, it is also imperative for ecommerce websites to be mobile-friendly and accessible anytime.
- Lack of confidence in your site’s security
The threat of identity theft is always lurking. If customers feel that they cannot trust you with their information or your site seems incapable of keeping their data safe, they will leave your site in a hurry. Invest in software and programs that can keep your site secure and be sure to show this on your page to reassure your customers.
- Outdated design of your site
If your website looks old, your content is obsolete, and your photos are unattractive, other websites will leave you in the dust. Customers may wonder if you can keep up with your competitors. You are more likely to generate interest and entice customers to linger on your site if it looks visually appealing with a web design and layout that is suitable for your brand.
- No social media presence
Everyone that is anyone has a social media account, ranging from Facebook, Linkedin and Twitter to Pinterest and Instagram. If you do not have one, you are missing out on a chance to establish a connection with your customers. Businesses use social media accounts to promote their products and services, share information with customers and generally make customers feel valued by responding to them.
- Poor customer service
When there is no one available to represent your company and take care of customers when they need help, your customers will not only stop supporting your product, they will also discourage others from your company. If you do have ecommerce customer service representatives available but they are either unpleasant or unable to help, they will also unwittingly drive customers out the door. No matter how much we innovate, excellent customer service will always be a tried and true method for attracting and keeping customers.
For outstanding ecommerce customer service, outsource to an established call center company. Taking You Forward offers more than just customer service, we provide solutions and innovations for your success and growth.
Publish Date: April 28, 2016 5:00 AM
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