The 6 Most Memorable Quotes from TOPO Sales Summit 2016 - Talkdesk - ContactCenterWorld.com Blog
TOPO Sales Summit 2016 was a whirlwind of information, insights and debate. With two days of content, four tracks and 30+ sessions and workshops, TOPO Sales Summit 2016 really packed a punch.
The Talkdesk team spent both days at the conference soaking in tips and tricks from speakers and attendees alike. As a form of summary, we’ve compiled some of the most memorable quotes from TOPO Sales Summit 2016. After all, why repackage thought leadership when the thought leaders can say it in their own words?
This blog post will rundown the top six most memorable quotes from TOPO Sales Summit 2016. You can access more content like this by downloading our TOPO Sales Summit Ebook.
Without further ado, here are the top six best quotes from TOPO Summit 2016
1. “Blackjack was big data before big data even existed.” -Jeffrey Ma
TOPO Sales Summit 2016 keynote speaker Jeffrey Ma is no stranger to big data. He wrote inspired the book (that was made into a movie) on it! Best known for his membership on the infamous MIT Blackjack team, Ma now serves as the Director of Business Insights at Twitter. He spoke at TOPO on his experiences and his advice when it comes to making data-driven decisions.
2. “I want to hear how you win, who uses you and a case study.” -Meagen Eisenberg
Meagen Eisenberg sat on the “Selling from the Buyer’s Perspective” panel. Her advice to salespeople was to keep it simple and get straight to the point. Don’t waste buyer time with extraneous details.
3. “Sales used to define how we use technology. Now technology is defining how we sell.” -Scott Albro
TOPO CEO Scott Albro opened the conference with his “State of Sales” session. In it, he spoke about the rapidly evolving sales landscape and pointed to trends. Among them was the idea that technology has fundamentally altered what it means to make a sale.
4. “You can’t pitch to different people in the same way. -Greg Tapper
Many speakers touched on the Ideal Customer Profile (ICP). In sales, it’s essential to know the details of a potential buyer – from their role in their company to their pain points to their relationship with your company. TOPO Director of Consulting Greg Tapper expanded on this point at the Ultimate Sales Plays workshop.
5. “Build a talent pipeline that creates the future leaders for your organization” -Steven Broudy
MuleSoft Head of Account Development Steven Broudy discussed what a positive transformation in a sales team looks like in his session “The New Sales Development Pipeline.” He explained that there is no “one size fits all” sales candidate and that many new hires may make good Account Executives one day, but will not make for great leadership within your company in the long term. It is important to foster a culture of growth and identify leaders among SDRs to ensure that your sales organization scales effectively along with the rest of the company.
6. “Value prop just gets you in the door. Good customer conversations close the deal.” -Robert Koehler
Being able to deliver a relevant, simple value prop to prospects is the key to success for any member of a sales team. TOPO Senior Analyst Robert Koehler led an interactive session on high value sales messaging, where he discussed the value prop in depth. At the end of the session, he took care to note that, as important as the value prop may be, a positive customer conversation is the clincher.
These six quotes are just the tip of the iceberg of insights at TOPO Sales Summit 2016. Check out Talkdesk’s TOPO Full Coverage blog post for a listing of all of our content from TOPO Sales Summit 2016.
About TOPO Sales Summit
The Sales Summit is an intensive, engaging learning experience that brings together sales leaders from high growth companies to share specific best practices, patterns, and plays for driving scalable revenue growth.
Talkdesk is intuitive, easy-to-deploy cloud-based call center software with advanced features, comprehensive reporting and seamless integrations with 25+ business tools.
Publish Date: April 12, 2016 5:00 AM
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