Customer Experience Weekly 2 - Talkdesk - ContactCenterWorld.com Blog
Welcome to the second installment of our new roundup series. Each week, we will be collecting tips, tricks and insights on the customer experience with the hope that some of what we find helps our readers to further their CX goals.
In case you and your colleagues have been living under a rock, here’s a short definition: (Customer experience is the sum of all the interactions customers have with your company. This encompasses all touch points, from marketing to sales, success to support.
Customer experience is the foundation upon which customer loyalty is built!
(I guess you could say it’s kind of a big deal.)
The Customer Experience Weekly (CXW) series is arranged thematically. Last week, we ran down some of the basics. This week’s topic is customer experience on the global level. Let’s dive in!
Found in Translation: A Global Customer Experience
Allan Hall || CMS Wire
Communication is essential to customer retention and acquisition. This can pose a problem to companies expanding into global markets where consumers do not speak their language. This article discusses how companies should approach translating content. The author argues against a “copy-paste” technique of direct translation in favor of a culturally informed translation.
Why customer experience is a global challenge https://t.co/N3Nsk2p3DC #custexp #CX pic.twitter.com/kH3vB2wNko
— MyCustomer.com (@MyCustomer) December 22, 2015
Why Plants Grow Better in Tokyo: Differences in Customer Service Expectations Between Japan and the United States
Maya S. Horowitz || Talkdesk
There can be major differences in cultural expectations for the customer experience. As companies expand their offerings to other countries, it is important that they consider the context in which they are operating. I sat down with Sunny Shimizu, a Japanese Applications Engineering Manager, to break down the distinctions between Japanese and American expectations.
International Customer Experience: Comparing the UK and France
Olivier Njamfa || Eptica Customer Experience Blog
Great minds think alike! Olivier Njamfa explored the same topic that I did, using France and the UK for comparison and instead of an interview, he looked at multichannel customer experience statistics. He found that customers in the UK and France receive different levels of support across channels, with neither country offering a comprehensive omnichannel experience. The most important takeaway: Pay attention to competitors in other countries; just because they don’t speak your language doesn’t mean they can’t grab your customers.
50 Leading Customer Experience Conferences and Events to Attend in 2016
Molly Galetto || NG Data
Conferences are a great place to learn about and discuss the topics that matter most to your business. Invest in sending your team members to these kinds of events; the ROI can be staggering. Check out NG Data’s list of 50 conferences on customer experience from all over the world and see if there’s one coming to a town near you!
Meet us back here next week for another batch of insights. While you wait, why not sign up for the premiere event in customer experience? Join us on May 17 for Opentalk.
Publish Date: April 26, 2016 5:00 AM
2020 Buyers Guide Recording
|2.)||Lieber & Associates|
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L&A provides vendor-independent consulting services to select, contract for, test, and implement contact center recording systems. The firm's consultants specialize in contact center I.T. and have several decades of experience each with all major and many smaller makers of phone and call recording systems.
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