From smartphone contact tracing and virtual consultations in the healthcare industry to countless employees working from home all over the world, the COVID-19 Pandemic has led to an unparalleled shift in the way we view and utilize technology. As countries and economies slowly move towards a new sense of normalcy while continuing safety measures, we are witnessing how digital solutions are essential in keeping many of us afloat, allowing us to prepare for what lies ahead in a post-COVID-19 world.
The Digital Shift
In the customer service industry, many challenges were evident during the health crisis including:
The outbreak has definitely pressed the fast-forward button on the way we live our lives — and businesses and companies must now address the importance of implementing technology in their business models and strategies to be able to evolve with their customers.
CX in the New Normal
With digital interactions becoming the norm, the role of digital channels has become far more significant. Customer interaction — as a result of physical distancing — now revolves around a brand’s digital channels. Instant messaging will continue to be embraced by millions of customers, as evident in the current digitalization of customer support services prompted by the current crisis. Empowering the customer through self-service IVRs and informative FAQs has also been prioritized. An increase in the usage of chatbots has been seen to assist in handling call volumes and deflect traffic, as well as to reduce waiting times and chat queues for customers attempting to receive customer service. There is also a push for traditional businesses and companies to evolve their sales strategy to incorporate digital options and capabilities.
Being in the industry for over 40 years, Teleperformance has evolved with the changing times to better serve our clients and their customers. Armed with our vast footprint, operational flexibility, work-at-home capabilities, and workplace culture, we can help your business accelerate digital transformation to embrace the new normal. Teleperformance has a strong track record in deploying a wide range of omnichannel solutions such as social media, chat, instant messaging, and video chat. More importantly, we use a High-Tech, High-Touch approach, delivering the best mix of technology and human empathy, strengthening customer relationships through:
Contact us today to learn more about our digital solutions
Publish Date: May 26, 2020 5:00 AM
As our new reality unfolds, businesses in many sectors must still rely on home-based customer service experts – and this will continue for some time. So, having an efficient and effective work-at-home business model has become business critical. This is why Teleperformance continues to break new ground in recruiting and managing remote teams. Introducing Teleperformance Cloud Campus!
What is Teleperformance Cloud Campus?
Teleperformance Cloud Campus is the most efficient and effective model for hiring, training, and managing remote teams while ensuring exceptional, consistent customer experiences. Now, interaction experts can truly live anywhere, and just connect to supervisors and colleagues via one of our innovative Cloud Campus Hubs.
How does it work?
Teleperformance can source agents from anywhere in the world, overcoming geographic barriers to deliver the best talent in the industry. Designed from the ground up to specifically support dispersed teams, our digital command centers – or Cloud Campus Hubs – keep employees connected and engaged, while providing support tools, coaching, and career advancement opportunities.
Flexibility and Business Continuity, Delivered
Prepare your business to weather any storm. This agile business model provides the flexibility and scalability to overcome future business disruptions – or just adjust to meet changing seasonal demands. The Teleperformance Cloud Campus model makes it easy to scale up or down as business needs change.
Kinder to the Earth, Kinder to Our People
Because of reduced commercial facility use, the Teleperformance Cloud Campus model helps lower the carbon footprint. Plus, it encourages inclusion and diversity by offering employment opportunities for the mobility-challenged and disabled.
Data privacy and security are top priorities. The Teleperformance Cloud Campus protects sensitive data using secure, PCI-certified architectures, fraud prevention protocols, and strict employee policies. Moreover, our Cloud Campus model uses multi-factor authentication and device lockdown, while ensuring that no data is stored locally.
Teleperformance uses various tools and methods for managing remote resources including:
- Digital recruitment
- Virtual training rooms
- Virtual engagement and learning-based games
- Dedicated personnel support and departments
Interested in Teleperformance Cloud Campus? We’re here to help your business succeed in today’s rapidly changing global market. Learn more about TP Cloud Campus today!
Publish Date: May 19, 2020 5:00 AM
Teleperformance’s Customer Experience Lab (CX Lab) continues to generate important insights to help companies and brands improve their customer experience strategy. For years, the CX Lab has helped clients interact better with their customers and improve business results through research and data. By providing clients an overview of customer perception, the CX Lab creates opportunities for brands and companies to get to know their customers in detail.
The CX Lab’s 2019 Global Customer Experience Survey (Global CX Survey) explores customer behavior and customer service preferences by market; the different patterns of perception organized by generation; the many benefits of each channel based on customer perception; the numbers around the most used channels for contacting brands’ customer service; the key drivers of loyalty, brand advocacy, and satisfaction; and the factors that improve the customer service experience.
In our latest infographic, we focus on the key points found on the 2019 Global CX Survey. This year, the CX Lab conducted 184,000 interviews in 13 key markets across 18 industries for its 2019 Global CX Survey. Know more about the impact of finding contact information on loyalty, customers’ most used and preferred channels, which channels experienced growth in terms of usage and preference, customer service perception, brand loyalty by generation, and the importance of customer service satisfaction.
Read our latest infographic below:
Interested in enhancing the customer experience through research, data, and insights? The CX Lab is here to help. Visit the Teleperformance CX Lab to know more about the Global CX Survey.
Publish Date: March 31, 2020 5:00 AM
With an ever-changing audience composed of the customer with different needs and wants, elevating the customer experience has presented a lot of challenges over time. Key players have learned how to evolve and adapt with their customers and continue to use technology and digital tools to their favor, in order to incorporate it with their current processes and solutions.
Despite the quick and changing pace, one thing that remains mandatory is the customers’ demand for a satisfying experience from their brands’ customer service to go along with their high-quality product or service. To be able to exceed customer expectations continues to be a goal, as well as a challenge, for the countless individuals in the customer service industry.
Today, Teleperformance continues to evolve. We put our focus on becoming the global leader in digitally integrated business services. Combining digital business transformation tools and solutions with the skills and the human touch of our teams from all over the world, we continue to enhance the consumer experience. With a global footprint that is capable of reaching customers in different regions of the world, we become inspired by countless interactions that create a positive impact. With Teleperformance’s high-tech, high-touch approach, we are able to help clients address the challenges affecting the customer service industry, and remain passionate about providing simpler, faster, safer, better, and more cost-effective interactions. Teleperformance is the agile partner you’ll need in this digital world.
By emphasizing the value of the human touch, Teleperformance understands the value of going the extra mile in an effort to provide outstanding service for both our clients and customers. Our focus remains on innovating and using technology, as we progress in this digital environment. Contact us today to learn more about our services and how we can help you elevate the customer experience!
Publish Date: March 3, 2020 5:00 AM
Digital transformation has truly changed the world of retail and CX. The industry’s players understand how innovation plays a big role in redefining their strategies to attract more customers and more sales, as seen by the growing numbers that online shopping, apps, and omnichannel communication have amassed in the past decade alone.
Social media continues to play its role, becoming that bridge between brands and their customers. Communicating with customers on social platforms has never been this easy, and retailers are now reaping the many benefits of communicating better with their audience, instead of being just another retail brand that wants to sell products and get profits. Today, smart apps are everywhere, allowing retailers to offer features such as payment-in-app so customers can pick their purchases at their own convenience and walk out of a physical store as quickly as they arrived. Retailers have also explored augmented reality (AR), which paved way for a better product-viewing and a more interactive experience for customers.
While today’s situation is looking up, retail brands and companies need to understand how pursuing innovation together with great CX must never stop. A few brands stand out in this regard—one of which, is Levi’s, a clothing company that has been in the market since the late 1850s. To differentiate itself from other clothing brands that sell jeans, Levi’s came up with a strategy to make them unique: the brand set up four on-site tailors in its shop in NYC, ready for customers who want to create, personalize, and customize their own individual pair. With this, Levi’s was able to deliver a great experience for its customers, empowering them and allowing them to express themselves freely through their jeans.
Another retailer getting a hold on innovation is Walmart, a company that aims to make healthcare advice accessible to millions in USA. Today, 90% of all Americans live within ten miles of a Walmart. With this, Walmart is currently planning to address the need for healthcare clinics in rural areas by creating clinics that offer dental, vision, general medical, and mental health expertise across the country in existing stores. In addition, these clinics also offer flu tests, checkups, and eye tests for customers.
It takes more than just great products or services to become closer to your customer. There is a great need for innovation, as well as an exceptional customer experience, to bring two together.
Publish Date: February 11, 2020 5:00 AM
For Teleperformance in Mexico, Central America, and the Caribbean’s CEO Juan Ignacio Sada, keeping up with the quick pace of today’s changing business environment demands flexibility and efficiency.
“We empower emotionally intelligent human beings to connect better with your customers,” Sada shared in a video on LinkedIn. For companies to remain competitive, he believes that getting in touch with the latest technology while tapping valuable human experiences is necessary. With over 28,000 interaction experts located in five countries in the Mexico, Central America, and the Caribbean region providing services for the US and Latin American markets, Sada emphasized on Teleperformance’s high-tech, high-touch approach, and the drive for simpler, faster, and safer interactions. He continued, “We aim to produce extraordinary interactions that make a difference for your business.”
Teleperformance’s high-tech, high-touch approach focuses on global best practices and industry practices, including the Lean Six Sigma methodology and design thinking utilized in our business processes. Today, technology has been the star, however, the human factor and emotional intelligence seem to be diminishing—and that is why Teleperformance remains committed to embed the human touch in everything we do. One prime example is our chatbot solution, which pairs our best equipped agents with the latest automation technology. Teleperformance Managing Director for Knowledge Services Sidharth Mukherjee further explains. “When we do chatbots for our clients, we look to use some of our best equipped agents, some of our most talented agents as conversational designers,” Mukherjee stated. “They can have a meaningful conversation with a client through a chatbot interface, and over time, that chatbot starts to mimic a human. And eventually, we have automation and humans working together in sync.”
Seeking a balance between technological innovation and emotional connection demands an agile business services partner who can help you advance in a digital world. Interested to learn more about our digital business services and how we can help you get in touch with technology and the human experience? Contact us today!
Publish Date: January 30, 2020 5:00 AM
To address the growing demographic of travelers who dream of seeing the world, the tourism sector has presented countless options to make travel easier, convenient, and more accessible as travelers’ destination checklists get longer over time. In a time when technology is capable of building solutions that can benefit the tourism industry and its customers, we see one sector gaining significant growth and interest: the global cruise sector.
For starters, the FCCA stated a 6% increase in the number of guests cruising globally in 2018—up to 28.2 million, from last year’s 19 million. In addition, studies showed how industry capacity is currently at a 100% utilization rate.
A new study conducted at the Customer Experience Lab (CX Lab) focused on the cruise market in order to measure CX perceptions of cruisers from the United States who went on a cruise within the last year. In their study, the CX Lab reported the current cruise experiences companies are offering: skydiving, go-karts, rollercoasters, spas, and celebrity chefs, to name a few. In terms of utilizing digitization and innovation, cruise lines allow their customers to customize and track their experiences via an app, expedite their check-in and check-out procedures, as well as stay connected to social media and the outside world. In the survey, the CX Lab reported that 50% of cruisers used the apps on a recent trip, with 31% unaware of the app’s existence.
The study also reported that millennials and Gen Z individuals represent 40% of cruisers, both having different expectations and behaviors. The CX Lab study showed that the results for satisfaction for key items such as quality of entertainment and leisure programs for Gen Z is at a very low 6.9 (on a scale of 0-10) compared to Baby Boomers at 8.3. This is an area of opportunity, as they prefer innovative approaches to entertainment such as music festivals, themed trips, and new activities. For younger generations, social media is important—they fill their social media profiles with travel pictures from around the world, many of them wanting to post their experiences in real time on social media. The CX Lab reported that 53% of cruisers in the USA posted on social media about their customer experience, and 15% of customers used social media to resolve issues.
Agent’s empathy, quality of food, and reliability of the brand are the top three issues that highly affect brand advocacy. The three most important items to focus on for improving customer service satisfaction are wait times, consistency of information provided, and an agent’s ability to listen, which sums more than 50% of the impact on this key metric.
Visit the Teleperformance CX Lab by clicking here!
Publish Date: January 9, 2020 5:00 AM
We have written a lot of articles that highlight the value of the human touch, and how emotional intelligence, empathy, and connection are three crucial factors that can either make or break the customer experience and affect customer satisfaction. To further emphasize the value of the human touch, let me cite a firm example of how a company managed to deliver exceptional customer service by leveraging high emotional intelligence.
The travel and hospitality industry remains competitive, with the rise of technology changing the way business works for most companies. In today’s digitized world, it has become quite common for most hotels to have automated systems. Some hotels, for example, feature chatbots that respond to customer questions and issues. Others have smartphone integration, which allows guests to check-in, order room service, or plan itineraries on their mobile phones. While embracing technology can drive change and open doors to opportunities, it’s always important to remember that emotional intelligence can make a difference in changing the way a business operates.
Consider Crowne Plaza, a hotel chain that has made emotional intelligence an essential component of their CX strategy. In 2018, the hotel initiated various programs that focused on emotional intelligence and entered an arrangement with The School of Life, an organization that is focused on developing emotional intelligence. Through data, research, and tests, they concluded that emotional intelligence could increase overall guest experience by 5%. With this number in mind, together, they studied customer-facing business processes and created an emotional intelligence strategy that was implemented in 98 Crowne Plaza hotels across Europe. The strategy required initial employee training — nothing too big nor costly, just an introduction of ideas and guidelines for employees to interact better with customers. In addition, Crowne Plaza is developing six core emotional intelligence skills for their employees, which explore the themes of vulnerability, self-belief, connection, anticipation, authenticity, and perseverance. “We’ve seen how applying an added layer of empathy to our guest interactions greatly improves the stay experience,” Crowne Plaza’s Marketing Vice President Mike Greenup observed.
I think that Crowne Plaza serves as a great example of how a simple change to employee training can create an immediate and long-lasting effect on the customer experience. By using emotional intelligence, this hotel chain is elevating the experience and satisfaction of their customers while creating much stronger customer loyalty and advocacy — all without requiring a significant investment.
In our backyard, we understand the weightiness of equipping our interaction experts with the tools that can help them maximize their emotional intelligence to figure out what each customer wants. Because emotions are as unique as fingerprints, we don’t just train our people to resolve complaints and be generally empathetic. Instead, we supply them with the skills to respond to any emotional state presented by customers during their journey. We teach them how to develop emotional self-awareness, meet and exceed expectations, identify and influence emotional currents, and tactfully manage conflict to achieve positive results. Furthermore, we motivate each of our interaction experts to be passionate about what they do.
If you want to know more about Teleperformance’s human-centric strategies and how we enhance the customer experience, please contact us today or come visit our Center of Excellence in Tunisia.
Publish Date: December 17, 2019 5:00 AM
Every once in a while, your brand’s customer service would be in need of a boost to provide a better and more satisfying customer experience. It’s more likely that your brand is already using various social media platforms as a way for your customers to reach you faster. It’s accessible, relevant, and convenient. However, the live chat experience and chatbots aren’t offered by many companies (including renowned brands such as Paypal)—Kayako, a customer service software builder, reported that only 35% of businesses think consumers prefer live chat, a stark contrast to the 79% of consumers who actually prefer it because of its ability to offer instant responses as reported by Bold360’s Boldchat survey.
If you are one of the companies who remain on the fence when it comes to adding a live chat experience in your social media platforms, here are a few thoughts to consider:
Live chat enhances the customer experience
Customers live for convenience. Bold360’s Boldchat survey showed that 79% of consumers prefer live chats because of the instant response they get, further explaining the many benefits of offering a live chat in your social media platforms. In addition, live chat with customer service eliminates customers being put on hold, therefore reducing a customer’s frustration. The same Bold360 survey also reported that live chat has the highest consumer satisfaction rate at an exceptional 92%.
Live chat is a great tool for converting the mere browser into a customer
An eMarketer survey published in 2016 reported that 38% of the survey’s respondents havemade a purchase after a live chat session. A well-utilized chat session that provides information about a product and answers a potential customer’s questions can result into a sale. By providing exceptional customer service through a live chat experience, your brand or business is choosing to be visible at the right place at the right time.
Chatbots in live chats inspire efficiency and productivity
Including a live chat experience that integrates chatbots in your social media strategy can inspire efficiency and productivity, as well as reduce costs. Using chatbots to handle simple queries creates more time for agents or representatives to handle matters that require skill and empathy, or inspire a sale. Chatbots that have the capability to handle multiple queries can positively impact productivity in an organization’s customer service.
Interested in Teleperformance’s outsourced chat solutions to help your brand deliver simpler, faster, and better interactions? Contact us today to learn more.
Publish Date: December 12, 2019 5:00 AM
In a time of likes, shares, retweets, and comments, receiving and giving customer feedback has never been this easy. Social media has made it possible for brands and companies to better communicate with their customers, and with a single click comes an opportunity for companies to know what their customers like and what they need.
Paired with technology, data, and the power of analytics, customer feedback can be a highly important asset as you improve your products or services. It can influence where to steer your research and development teams next, or what changes to bring to your current platforms. Establishing a connection to your customers is one benefit of listening to their feedback, opening opportunities for you to elevate the customer experience, especially in a digital world. Allowing your customers to feel empowered and become involved goes a long way in paving customer relationships and building customer loyalty. Ensuring that you listen actively to transform their suggestions and feedback into a better, improved product or service is key a more meaningful interaction, leading to better results and a positive impact.
In managing customer feedback, there are four areas in focus:
Listening: What are your customers saying about your product or service on different channels?
Interpreting: What can be gathered from the information my customers have provided on their feedback?
Acting: What can be done to turn their comments and suggestions on different channels to further improvement of my products and services?
Monitoring: What is the state of our customer satisfaction score after action? Did it lead to happier—or even better, new—customers?
Customer feedback is a critical factor in helping you shape your business. Used properly, customer insights are your gateway to improvement—a chance for you to determine what needs to be removed or added, what needs to be done to be aligned with your customers’ ever-changing demands and needs.
Publish Date: October 31, 2019 5:00 AM
“The most forward-leaning leaders are single-minded about creating company cultures that foster a true spirit of innovation.” – Lynne Doughtie, Chairman and CEO, KPMG USA
It is with great pleasure to announce Teleperformance’s latest bold step into the future: the Teleperformance Innovation Experience Center (TIEC).
Opening in Santa Clara, California, TIEC is situated in the heart of Silicon Valley, a place where innovation IS the zip code. The center serves as a state-of-the-art showroom where visitors can experience the future of high-tech, high-touch customer management. Acting as a window into the world of Teleperformance, TIEC is set to present the global infrastructure of our company, and to showcase our transformative digital capabilities.
The TIEC’s aim is to help brands understand customer interactions, how customer interactions are emerging, and to formulate new ways to deliver simpler, faster, and safer interactions and service to customers.
Over the years, Teleperformance has always had one eye on the future. We have been on a constant lookout for more ways to explore and deliver new ideas to elevate the customer experience. We understand how today, customer experience has become a main promoter for innovation across the vast technology industry, as seen in practical industry applications including IoT, AR, VR, predictive analytics, RPA, and big data. All these ideas emerged from the technology sector, and yet the most important case studies where these developments are in use are in customer experience.
Part of Teleperformance’s evolution has been our constant focus on creating meaningful interactions and the human touch. We also know that the customer journey of today involves expertise in applying emerging technologies and innovation. Through TIEC, Teleperformance believes that our need to demonstrate to our own clients how innovation can redefine their relationship with their customers can now be fulfilled.
To mark TIEC’s opening ceremony, Teleperformance’s Chairman and Group CEO Daniel Julien said: “As a trusted partner to many of world’s largest tech companies and high-growth startups, we are thrilled to have a physical presence in Silicon Valley. It was a logical location for Teleperformance, not just because it is synonymous with technology and innovation, but because tech companies are early adopters and they are held to a very high standard of service by their customers. Being geographically closer allows us to be more integrated in helping these companies find the best and new ways to make their customer experiences simpler, faster, safer—all while continuing to provide them with a vast network of people globally who add the critical element of empathy into the process.”
Teleperformance is ready to welcome innovation with you. The TIEC is now open for business. We hope to see you soon!
Publish Date: October 17, 2019 5:00 AM
It’s clear how the digital age has inspired a wave of change across different industries all over the world. From artificial intelligence, big data, robotic process automation (RPA), to comprehensive analytics, technology has made a big impact in our daily lives, and the ability to adapt with technology is vital for a brand or business that wants to stay on top.
Even if the numbers show that there has been an increase of consumers buying products online versus traditional stores, the personal or human touch is a requirement and a preference. While technology can simplify and quicken a process, customers use the quality of a human interaction as basis for better customer experiences. Humans are preferred among customers who need solutions that involve a detailed explanation or customization, especially in the financial industry—according to professional services network PricewaterhouseCoopers (PwC), only 15 percent of global consumers acquired insurance via a digital channel, 13 percent signed up for a personal loan, and 12 percent decided on a financial plan using a digital channel.
Amidst chatbots, RPAs, self-service kiosks, or other digital platforms, humanity in business matters in today’s digital age. The key is offering a product or service that is complemented by excellent customer experiences that go a long way. In PwC’s Global Consumer Insights Survey, customers stated the need to feel appreciated, and when a brand is able to fulfill this need, it results in a 16 percent price premium on products and services, as well as increased brand loyalty. An infographic by Harvard Business Review and Harvard Business Review Analytic Services stated the reasons why technology cannot replicate the human experience: people prefer to have people solve their problems, service can be emotional while technology cannot, and less work for workforce creates more work for customers.
Digitalization has greatly changed the way businesses and companies operate, yet it’s the human experience that remains essential. The arrival of AI and automation has long signified the start of an era where accuracy, productivity, and speed are prioritized, but at the end of the day, it’s always nice to come to a place where the human touch reigns supreme.
That is why at Teleperformance, we use technology to assist humans, not the other way around.
Publish Date: July 4, 2019 5:00 AM
With the amount of technology surrounding us today, it’s no surprise how customers have become extremely knowledgeable through information available to them within reach. Count on a customer to research anything they can about a product before spending thousands of dollars, or spend hours scouring reviews to determine if they should try this restaurant or not—in any case, technology has led to the modern customer: a person willing to go deep when it comes to getting to know a product or service better, someone who knows what they want, and want it fast.
Empowering customers starts with information
More often than not, modern customers would consult the Internet every time they hear about a new product or service. With Google helping individuals become walking encyclopedias, it’s no surprise how a customer can easily gather information about any product or service. Help your customers form intelligent buying decisions by making information about your product or service visible online. Be proactive and anticipate the questions your customers would likely ask. Provide substantial information that your customers would benefit from, and allow customers to learn more about your product or service through engaging and interesting content.
Communication and convenience
A common misstep that leads towards poor brand reputation is the lack existing channels for communication between brand and customer. How can a customer feel empowered if they have to repeat themselves as they lay out their issues when reaching customer service? That’s automatically a negative score when it comes to convenience in their part. Provide seamless ways to communicate efficiently to make sure customers are heard the first time.
Go easy on the flowery marketing scripts
Given the effects of social media plus the amount of information within reach, customers today have developed a nose for detecting what’s real versus what’s not. Trying to sell your products through aggressive over-the-top marketing ploys and flowery statements won’t likely work and most likely push your customers away; however, empowering them doesn’t also mean you have to give them every scientific detail complete with technical jargons about your product. Separate the fact from fake, strike a balance between what’s honest and real, add a dash of sincerity, and leave it to them to come up with a buying decision.
Making your customers feel empowered not only establishes business rapport, it also paves way for brand loyalty. It’s all about allowing your customers to be experts, and letting them form buying decisions independently. Customer empowerment is letting customers know that your brand hears, understands, and acknowledges them in all aspects of the customer journey.
Publish Date: July 2, 2019 5:00 AM
During this year’s Leader Insights Forum, international keynote speaker, author, and entrepreneur Steven Van Belleghem shared valuable insights that truly caught and maintained the attention of the event’s attendees.
In his talk, Steven detailed three variables that companies must focus on—they are time, energy, and money, three resources that customers have. In addition, he also introduced the concept of the “friction hunters.”
According to Steven, it is important to appoint friction hunters—people who are tasked to look at the way that you work with your customers and are listing frictions. “What kind of things that we have installed are frustrating our customers?” Van Bellegham asked the crowd. “The challenge is to create a culture where you can solve those frictions.”
For Van Belleghem, having friction hunters in your team is something that you can do on top of a mentality, and can be put into your own mindset to inspire a positive impact among customers. “If you create that mindset, then in one year’s time, the impact that you can have on customers is insane,” Van Belleghem shares.
For our latest Got a Minute? video, watch Van Belleghem elaborate on how to appoint and delegate tasks to friction hunters in your team. Find out how a simple, zero-budget mentality of incorporating friction hunters in your work culture can help you elevate customer satisfaction and enhance the customer experience. Watch our latest Got a Minute? video featuring Steven Van Belleghem by clicking here!
Publish Date: June 27, 2019 5:00 AM
Customer experience is a vital component of competitive advantage. To meet new customer standards, companies across industries have automated various touchpoints throughout the customer journey. The problem with this approach is that companies often look to cut costs while they are trying to improve customers’ experiences.
Many business leaders are grappling with the fact that customer experiences actually require a balance between automated solutions and the human touch. To deal with the issue honestly, executives need to focus on other issues besides cost savings. A new white paper by Harvard Business Review Analytic Services in association with Teleperformance examines how business leaders are dealing with this digital world, and how best to approach this issue.
Teleperformance uses technology and global best practices to enhance the ability of our employees to deliver exceptional service on behalf of our clients. We ensure that the relationships we form hold firm, and we fortify the confidence customers have in us through our products and services.
This white paper provides a compelling examination of the importance of an emotional connection between brands and customers, and how creating a high-tech, high-touch approach is critical to doing this. Companies must see each interaction as an opportunity to show empathy and to build stronger relationships. Ultimately, what will lead to business success is a re-imagined dynamic that makes customers the focus of decision makers and emphasizes the importance of front-line employees who represent the company every day.
Learn more about what business leaders are doing to create the right high-tech, human touch approach to customer experience. Read the new white paper today!
Publish Date: June 3, 2019 5:00 AM