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Delivering Exceptional Service through Emotional Intelligence - Teleperformance - ContactCenterWorld.com Blog

Delivering Exceptional Service through Emotional Intelligence

We have written a lot of articles that highlight the value of the human touch, and how emotional intelligence, empathy, and connection are three crucial factors that can either make or break the customer experience and affect customer satisfaction. To further emphasize the value of the human touch, let me cite a firm example of how a company managed to deliver exceptional customer service by leveraging high emotional intelligence.

The travel and hospitality industry remains competitive, with the rise of technology changing the way business works for most companies. In today’s digitized world, it has become quite common for most hotels to have automated systems. Some hotels, for example, feature chatbots that respond to customer questions and issues. Others have smartphone integration, which allows guests to check-in, order room service, or plan itineraries on their mobile phones. While embracing technology can drive change and open doors to opportunities, it’s always important to remember that emotional intelligence can make a difference in changing the way a business operates.

Consider Crowne Plaza, a hotel chain that has made emotional intelligence an essential component of their CX strategy. In 2018, the hotel initiated various programs that focused on emotional intelligence and entered an arrangement with The School of Life, an organization that is focused on developing emotional intelligence. Through data, research, and tests, they concluded that emotional intelligence could increase overall guest experience by 5%. With this number in mind, together, they studied customer-facing business processes and created an emotional intelligence strategy that was implemented in 98 Crowne Plaza hotels across Europe. The strategy required initial employee training — nothing too big nor costly, just an introduction of ideas and guidelines for employees to interact better with customers. In addition, Crowne Plaza is developing six core emotional intelligence skills for their employees, which explore the themes of vulnerability, self-belief, connection, anticipation, authenticity, and perseverance. “We’ve seen how applying an added layer of empathy to our guest interactions greatly improves the stay experience,” Crowne Plaza’s Marketing Vice President Mike Greenup observed.

I think that Crowne Plaza serves as a great example of how a simple change to employee training can create an immediate and long-lasting effect on the customer experience. By using emotional intelligence, this hotel chain is elevating the experience and satisfaction of their customers while creating much stronger customer loyalty and advocacy — all without requiring a significant investment.

In our backyard, we understand the weightiness of equipping our interaction experts with the tools that can help them maximize their emotional intelligence to figure out what each customer wants. Because emotions are as unique as fingerprints, we don’t just train our people to resolve complaints and be generally empathetic. Instead, we supply them with the skills to respond to any emotional state presented by customers during their journey. We teach them how to develop emotional self-awareness, meet and exceed expectations, identify and influence emotional currents, and tactfully manage conflict to achieve positive results. Furthermore, we motivate each of our interaction experts to be passionate about what they do.

If you want to know more about Teleperformance’s human-centric strategies and how we enhance the customer experience, please contact us today or come visit our Center of Excellence in Tunisia.

Source: https://teleperformanceblog.com/customer-experience/delivering-exceptional-service-through-emotional-intelligence/

Publish Date: December 17, 2019


2024 Buyers Guide Speech Technology

 
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Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


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Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
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Advanced speech recognition and natural language expertise that routes callers by simply asking ‘how can I help you?’. It allows customers to use their own words to ask for what they want and steers them to the right place.

Menus are eliminated altogether and contact centres can use a single inbound telephone number.
 



View more from Teleperformance

Recent Blog Posts:
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