We have written a lot of articles that highlight the value of the human touch, and how emotional intelligence, empathy, and connection are three crucial factors that can either make or break the customer experience and affect customer satisfaction. To further emphasize the value of the human touch, let me cite a firm example of how a company managed to deliver exceptional customer service by leveraging high emotional intelligence.
The travel and hospitality industry remains competitive, with the rise of technology changing the way business works for most companies. In today’s digitized world, it has become quite common for most hotels to have automated systems. Some hotels, for example, feature chatbots that respond to customer questions and issues. Others have smartphone integration, which allows guests to check-in, order room service, or plan itineraries on their mobile phones. While embracing technology can drive change and open doors to opportunities, it’s always important to remember that emotional intelligence can make a difference in changing the way a business operates.
Consider Crowne Plaza, a hotel chain that has made emotional intelligence an essential component of their CX strategy. In 2018, the hotel initiated various programs that focused on emotional intelligence and entered an arrangement with The School of Life, an organization that is focused on developing emotional intelligence. Through data, research, and tests, they concluded that emotional intelligence could increase overall guest experience by 5%. With this number in mind, together, they studied customer-facing business processes and created an emotional intelligence strategy that was implemented in 98 Crowne Plaza hotels across Europe. The strategy required initial employee training — nothing too big nor costly, just an introduction of ideas and guidelines for employees to interact better with customers. In addition, Crowne Plaza is developing six core emotional intelligence skills for their employees, which explore the themes of vulnerability, self-belief, connection, anticipation, authenticity, and perseverance. “We’ve seen how applying an added layer of empathy to our guest interactions greatly improves the stay experience,” Crowne Plaza’s Marketing Vice President Mike Greenup observed.
I think that Crowne Plaza serves as a great example of how a simple change to employee training can create an immediate and long-lasting effect on the customer experience. By using emotional intelligence, this hotel chain is elevating the experience and satisfaction of their customers while creating much stronger customer loyalty and advocacy — all without requiring a significant investment.
In our backyard, we understand the weightiness of equipping our interaction experts with the tools that can help them maximize their emotional intelligence to figure out what each customer wants. Because emotions are as unique as fingerprints, we don’t just train our people to resolve complaints and be generally empathetic. Instead, we supply them with the skills to respond to any emotional state presented by customers during their journey. We teach them how to develop emotional self-awareness, meet and exceed expectations, identify and influence emotional currents, and tactfully manage conflict to achieve positive results. Furthermore, we motivate each of our interaction experts to be passionate about what they do.
If you want to know more about Teleperformance’s human-centric strategies and how we enhance the customer experience, please contact us today or come visit our Center of Excellence in Tunisia.
Publish Date: December 17, 2019 5:00 AM
|1.)||Call Center Studio|
Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565
Microsoft Teams Cloud Recording Service
Geomant offers a fully managed recording service for those organisations who need to address compliance or quality management while working on Teams. The Service utilises Verint’s market leading recording technology and is hosted by Geomant in Microsoft Azure. Our managed service approach is unique in that it allows organisations to benefit from advanced recording features, all while being free from any technical infrastructure or maintenance requirements that come with a traditional on-premises set up.
PH: 01789 387900
|3.)||Lieber & Associates|
Recording System Consulting
L&A provides vendor-independent consulting services to select, contract for, test, and implement contact center recording systems. The firm's consultants specialize in contact center I.T. and have several decades of experience each with all major and many smaller makers of phone and call recording systems.
Oreka TR total recorder includes all of the call recording capabilities you will need, at about half the cost of competing for call recorder solutions, including screen recording, mobile phone recording, live monitoring, on-demand recording, multi-tenancy, multi-site recording, audit trail, call exporting, retention management, auto-tagging (for speech analytics and phrase spotting) and so much more.
Call recording solution fully integrate to all main pbx solutions.
PH: +55 11 3075-2933
|CX in the New Normal: Evolving Together with the Digital Shift||May 26, 2020 5:00 AM|
|Introducing: The Teleperformance Cloud Campus: Work-at-Home Reimagined||May 19, 2020 5:00 AM|
|Key Points: The CX Lab’s 2019 Global CX Survey||March 31, 2020 5:00 AM|
|High-tech, High-touch for a Better Customer Experience||March 3, 2020 5:00 AM|
|The World of Retail is a Ground for Innovative CX||February 11, 2020 5:00 AM|
|Getting in Touch with Tech and the Human Experience||January 30, 2020 5:00 AM|
|Cruise Control: Latest Dispatch from the CX Lab||January 9, 2020 5:00 AM|
|Delivering Exceptional Service through Emotional Intelligence||December 17, 2019 5:00 AM|
|Simpler, Faster, and Better Chat Experience||December 12, 2019 5:00 AM|
|Customer Experience in the Time of Feedback||October 31, 2019 5:00 AM|