Miscommunications, disconnects and misaligned objectives all make for major headaches in the business world, no matter the industry. It's no secret that effective and easy communication between all employees is essential for achieving short- and long-term objectives.
A unified communications (UC) suite combines voice, video, instant messaging, presence, mobility and collaboration into one, easy-to-use platform. With this innovative tool at their disposal, businesses can eliminate the disconnects that disrupt carefully constructed strategies.
Despite the numerous business benefits to utilizing unified communication, the UC business case lacks an adequate precedent. Nothing like it has ever existed before. This makes some owners and C-Suite executives hesitant to embrace UC, let alone experiment with it.
One of the biggest obstacles is the assumption that unified communications doesn't necessarily replace anything. Companies already use telephones, email and video chat functions, so they continue operating under the presupposition that they're already leveraging these technologies to their fullest extent.
However, what gets overlooked in these assumptions is that traditional communication methods by default exist in siloed channels like parallel lines that will never cross or integrate. This approach creates the potential for the miscommunications, disconnects and misaligned that companies try so hard to avoid.
"Unified communication facilities the usage of video conferencing."
Digital interactions are becoming a more integral component of modern business, and organizations need to have the ability to manage an extensive array of communication options. For instance, 86 percent of organizations plan to use video conferencing in 2018, according to an IHS Markit report on its Unified Communications (UC) Strategies and Vendor Leadership of North American Enterprise Survey.
Unified communication facilities the usage of video conferencing within the framework of the entire digital communications umbrella, giving companies one overarching system instead of a fragmented mishmash of channels.
But it's not just managing these communications options since UC provides companies many advantages of its own.
Consider these three additional benefits of unified communications for businesses:
Too often, business departments end up compartmentalized from one another. This creates siloed workflows and limits the organization's ability to efficiently share information. Without seamless data-sharing capabilities, companies end up with redundant recordkeeping and all of the extra steps that come along with that, such as manual entries, duplicative data sets and an increased potential for errors. All in all this leads to lost resources and missed growth opportunities.
Unified communications increases an organization's ability to share information in a more seamless manner. Companies can easily share information in fewer steps and confusion. This saves time and money, and allows companies to operate as a single entity, instead of a host of smaller departments each acting independently of each other.
No matter if you're a small e-commerce brand trying to break into an international market or a major company with offices spread across North America, it's crucial that everyone in the organization has the means to easily collaborate.
Whether it's connecting two employees across the hall from each or halfway around the world, UC facilitates enterprisewide collaboration. This extends beyond merely exchanging emails or instant messages into real-time video conferencing.
From sales teams constantly on the road to the advantages of work from home options, a company may often find it has more employees working remotely than in the office at a given time. While an empty office might sound foreboding, these can actually be signs of a productive business.
Using unified communications to improve employee mobility allows for more in-person meetings with clients and partners, which helps strengthen relationships and expand networks.
Further, UC streamlines working from home, or telecommuting, for employees. Ninety-one percent of employees at companies that offered this option felt more productive when working from home, according to TinyPulse, an employee engagement firm. Even though the survey measured how productive employees "feel" than an actual production metric, the feeling of productivity can still bolster the staff's actual productivity, giving them more confidence and capacity for work.
Teo Tech offers IP phone systems and a full suite of unified communication solutions that allow organizations to communicate seamlessly across all devices and platforms.
Publish Date: September 22, 2017 5:00 AM
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