Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Upcoming Events

How To Enter the 2020 Members' Choice Awards - For Vendors




Social Media, AI, and More! A Brief Look at the Contact Center of the Future - The Connection - Blog

Social Media, AI, and More! A Brief Look at the Contact Center of the Future

Technology is always changing, and it’s transforming faster today than ever before! Systems we use now will likely be outdated in just a few years (but, hopefully not!). So, what does that mean for the contact center of the future? What technologies will shape the way we provide customer service?

Here are some key trends and predictions:

Social Media Becomes a Contact Channel

In the past, it was enough for companies simply to have a presence on key social sites. As long as you had a page, and you occasionally posted a cat meme or shared a customer’s comment, you were building awareness. Now, customers are using social media more broadly, and they expect to have service-related conversations online.

That means there can be no more half-hearted social media scanning as a way of managing your online presence! Instead, your team should be overtly engaged — regularly monitoring the traffic on your social channels, so you can control or correct information, respond to specific questions or issues, and participate in the conversation.

Chatbots and AI Boost Efficiency

Chatbots and more complex artificial intelligence (AI) are transforming the way the contact center of the future functions. In doing so, they are improving the experience for both customers and agents.

Many call centers are already using automated chatbots to provide initial triage or to vet contacts. For instance, chatbots will collect the name and email of the customer, and then pass along that information to a live agent to handle the actual question.

In some specific cases (where answers are simple), chatbots can handle everything from the initial triage to the actual answer itself, and can help customers without there ever being an agent involved. Right now, this typically only happens when someone wants to know store hours, locations, or some other simple question. Usually, however, chatbots cannot handle the entire transaction from start to finish. This is particularly true for calls involving sales or complex support.

Combining chatbots with full-system integration gives agents the knowledge they need to further assist customers without missing a beat. Agents can be more efficient because they have instant access to the chatbot’s “conversation” with the customer and the preliminary information the chatbot gathered. That speeds call resolution and impresses customers — both of which are key goals for every call center.

Cloud-Based Technologies

Today, more and more call center technologies are becoming cloud-based. Legacy systems were expensive and slow, and it has always been difficult to integrate multiple channels in that environment. Now, cloud-based systems are designed to support multi- or omni-channel contacts within a single platform. As contact centers find themselves dealing with customers across an ever-growing number of channels, this single platform approach is crucial.

Adopting the latest technologies, like an integrated CRM, customized agent interface, and legacy technology integration software enables contact centers to provide the best possible customer service. And there is another benefit: Technology that makes the agent’s job easier and more effective just plain makes employees happier! In today’s environment, where hiring and retention are tough, taking steps to improve employee experience can be critical.

A Better Experience for Everyone

Nowadays, customers value a good experience almost as much as the product or service they're buying. From social media to chatbots and other innovative technologies, companies that hope to outshine the competition are putting the call center of the future into practice today.


Publish Date: July 31, 2018 5:00 AM

2020 Buyers Guide Call Routing Optimization

Eastwind Communications

Eastwind sells Oracle, Ribbon, and Dialogic SBC and routing solutions for both premise-based and cloud-based deployments along with Microsoft Teams integration. Eastwind offers managed service offerings and complete 7x24 support.
PH: 508-862-8600

Lieber & Associates

Call Routing and Contact Center Optimization
L&A provides consulting services to optimize contact centers, including call routing, skills-based routing, and multi-location routing. The firm's senior consultants have several decades of experience each in this area and work with all vendors' systems. L&A's president pioneered skills-based routing.
PH: +1-773-325-0608

View more from The Connection

Recent Blog Posts:
Healthcare Call Center Best Practices: Work with a Qualified Call CenterMarch 12, 2020 5:00 AM
Interpreting a Call Center Metrics Dashboard with The Connection®February 13, 2020 5:00 AM
Benefits of Outsourcing Your Appointment Setting ServicesJanuary 30, 2020 5:00 AM
Customer Service Trends to Look Out for in 2020January 16, 2020 5:00 AM
Causes of Inaccurate Call Center Workforce Forecasting & How To Avoid ThemNovember 21, 2019 5:00 AM
Call Center Staffing: Best Practices for an Outstanding TeamOctober 31, 2019 5:00 AM
It's All in the Numbers: Your Ultimate Guide to Call Center MetricsOctober 17, 2019 5:00 AM
Customer Satisfaction Metrics: What You Should Know About CSAT and NPSMay 30, 2019 5:00 AM
How to Identify the Best Customer Service Assessment Test for Your Call CenterMarch 28, 2019 5:00 AM
Call Center Training Tips for Managing New HiresMarch 7, 2019 5:00 AM
Submit Event

Upcoming Events

15th annual Best Practice Conference - this is the contact center world's most highly rated event - a whopping 100% of delegates say they would recommend it!

100's of best practice tips and ideas from contact center professionals Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =