Customer service reps spend all day interacting with customers, which means the call center can be one of your most valuable customer experience management tools. These days, a company’s future can rise or fall based on their customer service.
Since you have made a major investment in infrastructure, personnel, and operations, here are some ways to leverage your contact center (and the associated investment).
Taking orders and resolving problems are important, but a contact center can do more than “deal with” customer issues. Focusing on the customer’s overall experience can boost sales and revenue, improve CSR proficiency and productivity, increase customer loyalty and lifetime value, and uncover opportunities to improve more than just customer service.
How? Simply by paying closer attention to customer conversations and then acting on what you learn.
No one knows what customers want and how they feel about their relationship with a brand better than the customers themselves. Therefore, contact centers are perfectly positioned to gather incredibly valuable information, and lots of it, straight from the source. Good or bad, every customer comment has the potential to provide invaluable insight. That’s why most contact centers utilize surveys to solicit feedback as one of their customer experience management tools.
However active listening can reveal even more than that. CSRs can identify (and then fix) problems with a particular product or service. They can notate comments that repeatedly surface — whether they are complaints or suggestions — about products, the company, or the customer contact process.
Quality assurance monitors are typically trained to focus on the CSR side of the conversation when listening to live or recorded calls. In the same way, paying close attention to the customer’s side of the conversation can be equally instructive. Active listening reveals their specific language and tone of voice when they speak and as they respond to the CSR. They may get the result they wanted, but let’s make sure the customer is also happy with their experience. Quality assurance monitoring is also a double check on the same customer insights that a CSR might pick up.
What does it take to leverage the full value of your contact center? A comprehensive, customer-centric strategy that:
Brings the contact center out from the shadows and into its rightful place as a vital component of your organization, capable of helping achieve overall business goals. That requires a company-wide culture that emphasizes customer service. It also requires a change in contact center and CSR performance metrics, to reflect the new emphasis on total customer experience as well as the important role that CSRs play in that process.
Includes managerial cross-training. Contact center managers may need broader business training in order to communicate and collaborate effectively with finance, marketing, and other key departments on top of understand the goals of the company and the best way that the contact center can help achieve those goals.
Refocuses CSR training and expectations. Customer service reps need the skills and authority to resolve more issues on their own. This increases productivity and eliminates key customer irritations such as call transfers or callbacks. Problem-solving cannot be scripted, so CSRs also need the chance to practice active listening to help customers in a variety of situations.
Creates a thorough process for customer feedback. With a more formalized process in place, CSRs can do a more thorough job of noting customer comments and suggestions as well as complaints. Regularly sharing this data with other departments enables everyone to benefit from the insights gained through customer conversations.
Utilizes the latest technology that supports systematic capture, communication, and analysis of customer-sourced information to identify opportunities to fix or avoid problems, improve products/services, and overall customer service. The most effective technology enables a call center to track a customer’s entire history, so they don’t have to repeat themselves every time they contact the call center.
You don’t need to treat your contact center as a frustrating, expensive necessity that does nothing more than process transactions. By acknowledging the contact center as the company’s number one listening post, it becomes one of your most valuable customer experience management tools.
Publish Date: January 31, 2019 5:00 AM
Charlotte Purvis is a speaker and communication consultant who has influenced an average of one million customer interactions each year for over 20 years. She consults, trains, and speaks on customer service, business communication, and leadership development for global companies, universities, and community organizations. She practices what she teaches as evidenced by nearly 100% of her engagements coming from repeat or referral business.
"Service Excellence" Customer Service Training
Live onsite training for your teams. Experienced by more than 450,000 people in 48 US states and 18 countries. No-nonsense approach by our experts with field-test content customized to your situation and using your scenarios.
Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics. As a result, Happitu slashes training time, delivers higher resolution rates, and reduces handle times.
Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!
We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the...
|5.)||Lieber & Associates|
Training Executives, Managers, Supervisors, and Reps
Lieber & Associates provides training for all levels of the contact center team. The firm customizes its off-the-shelf trainings to meet your specific company needs,
Executive and manager sessions address topics such as customer experience, metrics, technology, AI, and video calls. Supervisor sessions train your leaders to better coach and motivate reps. Phone staff modules include sessions on customer service, order-taking, cross-selling, handling difficult calls, phone "soft skills," and more.
|6.)||Manitoba Customer Contact Association|
Making Training and Development Part of Your Corporate Landscape
Organizations are always on the look out to save money and make more profit. Usually when it comes to crunch time some leaders will scrap training in order to tighten the belt. The downside of this is the cycle it creates.
Because some employers see training as a flexible benefit, employee development is often taken off the table. When employees don’t feel valued it becomes easy to see a revolving door. The constant need to hire goes up which ultimately means costs go up; we know that hiring costs more than retaining the right people.
Start the conversation: Explore our Training Page http://www.mcca.mb.ca/train...
|7.)||Marketing Tactics Pty Ltd|
7 Pillars For Creating Amazing Team Leaders
I help Call Center Owners, C Suite executives and Call Center Managers develop a proven, practical training program they can customize to their specific needs that creates amazing Team Leaders who turn under achievers into top performers that consistently hit (or even exceed) their targets and KPIs.
CSAT.AI Scores Better Customer Service with Gamified Guidance!
CSAT.AI lets agents know when they’re on the right track by predicting CSAT scores in real time (when they’re fixable!) - because most customers don’t leave feedback, they just leave.
Agents have the immediate positive feedback that reinforces good behaviors for self training.
|9.)||OMNI HR Consulting (Pty) Ltd|
Human Capital & Organisational Development
Omni HR Consulting provides business and people development solutions through Training and Consulting services.
We work across a number of sectors to provide solutions from both a Skills Development / Business perspective.
Skills Development: accredited & non-accredited learning solutions including Learnerships, RPL solutions and Skills Programmes, including a curriculum for developing future skills.
Business Solutions: are designed to be customisable, relevant and industry-related to support businesses to achieve their strategic objectives and needs.
|10.)||Orion Learning Services Inc.|
Learning & Development
Learning & Development for Agents, Supervisors, Managers and Administration/Support Staff
Orion Learning is a global leader in providing accredited learning and development solutions for organizations globally. We offer call/contact center certification programs for Agents, Supervisors and Managers, business certifications and examinations for wide range of topics including project management, change management and service management, leadership soft skills and a full suite of assessment tools which can be used for recruitment, talent management, succession planning and coaching/mentoring. We deliver our solutions to global community and all of our solutions are delivered digitally.
VADS Training Center
PT VADS Indonesia as a Learning Center provides trainers, modules, development programs for individuals and teams. VADS Indonesia owns a vast curriculum for training provided by local trainers with flexible training locations that can be arranged at the client's place or PT VADS Learning Center. VADS Provide knowledge process, transformation consultancy, customer service training, leadership training, interpersonal development, and training for trainers.
- Customizable training by experienced trainers
- Increase motivation and engagement
- Improves customer service skills and knowledge
|12.)||Service Quality Institute|
Customer Service Training Programs
We have over 20 customer service training programs you can use on-site. With our technology, we eliminate 95% of all travel expenses for participants and trainers. The design of our programs reduces the training time by 80% which is the most expensive part of training and we eliminate the need for professional trainers and facilitators.
Get connected to raise standards. Established in 2000, we are celebrating 20 years of best practice, our community of professionals is recognised as the ‘go-to place’ for innovation in customer operations, from contact centre and digital to field, back office, branch & retail services, working across all industry sectors.
We offer an independent and trusted space for learning and sharing, proud to welcome members are into a thriving and active community to network with other like-minded professionals. Benchmark against the best in class and learn from innovators and pioneers. Our team of independent experts can also offer bespoke advice, consultancy and training. We have helped many organisations develop the capability of their vital support functions.
|Healthcare Call Center Best Practices: Work with a Qualified Call Center||March 12, 2020 5:00 AM|
|Interpreting a Call Center Metrics Dashboard with The Connection®||February 13, 2020 5:00 AM|
|Benefits of Outsourcing Your Appointment Setting Services||January 30, 2020 5:00 AM|
|Customer Service Trends to Look Out for in 2020||January 16, 2020 5:00 AM|
|Causes of Inaccurate Call Center Workforce Forecasting & How To Avoid Them||November 21, 2019 5:00 AM|
|Call Center Staffing: Best Practices for an Outstanding Team||October 31, 2019 5:00 AM|
|It's All in the Numbers: Your Ultimate Guide to Call Center Metrics||October 17, 2019 5:00 AM|
|Customer Satisfaction Metrics: What You Should Know About CSAT and NPS||May 30, 2019 5:00 AM|
|How to Identify the Best Customer Service Assessment Test for Your Call Center||March 28, 2019 5:00 AM|
|Call Center Training Tips for Managing New Hires||March 7, 2019 5:00 AM|