Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

MEMBER
Rory Aditya
Manager Digital Service of Retail Customer Care
8
EXECUTIVE MEMBER
M Fajri
Learning & Development Manager
199
MEMBER
Vijay s
Director
44

Customer Satisfaction Metrics: What You Should Know About CSAT and NPS - The Connection - ContactCenterWorld.com Blog

Customer Satisfaction Metrics: What You Should Know About CSAT and NPS

In this day and age of cutthroat competition, it is ever more critical to provide great customer service, and to ensure that the quality of care that you provide is viewed positively by your customers.  

Enter customer satisfaction measuring tools.  Two of the most common customer satisfaction metrics are CSAT (short for Customer Satisfaction) and NPS (Net Promoter Score). Here is what you should know about each of them.

Understanding CSAT

CSAT measures satisfaction relative to a specific transaction or interaction. Typically, customers are asked a single question in a follow-up survey, such as:

“How would you rate your overall satisfaction with the service you received?”

Customers score their answer on a scale of 1-5, and scores are aggregated to show an overall customer satisfaction rating as a percentage from 0 to 100%. Depending on an individual’s initial response, they may be asked additional questions designed to determine their level of satisfaction (or dissatisfaction). CSAT is generally used for two purposes:

1. Using CSAT to develop a customer service baseline

Customers are surveyed after every call or customer interaction, typically through IVR, email, or SMS. The company can organize this data:

  • Categorically by agent, product, or communication method
  • Demographically by age, gender, or location
  • By offering, based on product, service, demographics, or any combination of factors.

This provides an overall picture of how satisfied customers are with the service they receive.

2. Utilizing CSAT to track changes in customer service against corporate initiatives

Once a baseline has been established, CSAT can be utilized to measure the impact of new initiatives (training programs, policy modifications, offerings, etc.) on customer satisfaction. After an initiative is launched, CSAT scores are captured for 3-6 months. These scores are then compared to the baseline to identify any significant increases or decreases in satisfaction.

Understanding NPS

Net Promoter Score rates customer loyalty. It measures satisfaction and also gauges whether customers are likely to be:

  • Avid brand promoters (loyal to your brand)
  • Passives (neutral to your brand)
  • Brand detractors (negative)

With NPS, customers are asked a single question: “How likely is it that you would recommend [Company] to a friend or colleague?”  Customers rate their response from 1-10.

NPS is a great management tool, and it is easy to use. Because you classify each customer’s loyalty level, providing a baseline for follow-up the company can:

  • Benchmark current ratings by customer, product, communication method, or industry
  • Track growth against organization and industry standards, by customer and industry breakdown
  • Solicit promoters for reviews
  • Form focus groups to evaluate product or service offering for their target audience
  • Follow-up with passives and detractors to build greater brand loyalty
  • Gain insight to improve product features, benefits, and communications

To be truly effective, NPS should be measured quarterly. Deviations from the previous quarter can be reported and handled as needed, in a timely manner.  

Which Measure Should You Use?

CSAT is a good tool, but it only measures customer satisfaction on one transaction or interaction at a time. It does not take into account that many mildly satisfied or dissatisfied customers tend to skip surveys, and it does not address factors that contribute to customer satisfaction such as value, quality, price, how closely the expectations of the customer are met, or how valued the customer feels at the end of the transaction. Therefore, CSAT scores can be skewed in either direction.

One Viable Method

If you utilize quarterly NPS ratings in conjunction with CSAT, you can develop a comprehensive understanding of how customers view the organization’s service. However, merely gathering data is not enough. Regardless of the metrics used, following-up with customers is key to improving or reinforcing brand perception.

At The Connection®, we make sure that your organization has an appropriate follow-up plan and process that promotes follow-up with all levels of respondents, including any specific action items that may stem from follow-up responses.

Source: https://blog.theconnectioncc.com/csat-and-nps-ratings

Publish Date: May 30, 2019


2024 Buyers Guide Remote Agent Solutions

 
1.) 
Amtelco

Web Agent
Our Web Agent application is a web browser-based telephone agent interface for the Genesis Intelligent Series (IS) call center platform. The Genesis Web Agent application makes any personal computer a professional telephone agent station.

2.) 
Eckoh

CallGuard Remote
A flexible way to take secure, PCI DSS compliant payments from home or remote locations. It’s quick to deploy needs no changes to processes or systems.
CallGuard Remote prevents agents from seeing, hearing or recording card details so, the agent, their screen, and any call recordings are removed from the scope of PCI DSS. This simple approach means the customer effectively types their own payment information into the agent’s payment screen, but with the card details being shielded from the agent’s view. It’s simple, and highly effective.

3.) 
Happitu

Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the need to involve IT or Development. Yes, you will no longer have to dread submitting a change request to Devin from IT!

Try it free for 45 days!

4.) 
MFE International

Oracle LIVE Experience
Live Experience offers HD voice, video, Screen sharing and annotations for customer mobile users. Agents interacted with users using desktops or mobile. Applications are for Financial Services, Retail, Travel and Hospitality, Digital Services, Utilities, Coporate IT where remote HD video, screen share or annotation is needed for a great customer experience.

5.) 
Vads

VADS Indonesia Remote Agent Solutions helps your company with various features that can make it easier for you and your company to stay productive, can be accessed anywhere because it uses cloud-based licenses so that it can help you and your business activities run smoothly.The features that keep your company activities running and productive.

6.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS with its work from home agent ready call center software helps you to have complete control over your contact center operations. Agents can log in from any where , home, office or any other place where they are through their mobile phone or desktop , or even through our ID mobile app . With centralized recording & reporting , you gain visibility of all contact center metrics , and you can manage your center the same way as you were doing when working from office.

7.) 
Yoummday

yoummday stands for “you made my day” and is one of the fastest-growing technology companies in Europe. The yoummday platform combines a comprehensive modular workforce management software with over 11,000 quality-assured, self-employed customer service professionals from 70 countries speaking more than languages registered to handle sales and customer service interactions for businesses of all sizes. Central to yoummday’s success is its AI-powered integration, enhancing operational efficiency for companies and their remote workforce management.

As a marketplace for 360-degree customer services, the platform differs significantly from traditional outsourcing processes. Clients benefit fro...
(read more)
 



View more from The Connection

Recent Blog Posts:
Healthcare Call Center Best Practices: Work with a Qualified Call CenterMarch 12, 2020
Interpreting a Call Center Metrics Dashboard with The Connection®February 13, 2020
Benefits of Outsourcing Your Appointment Setting ServicesJanuary 30, 2020
Customer Service Trends to Look Out for in 2020January 16, 2020
Causes of Inaccurate Call Center Workforce Forecasting & How To Avoid ThemNovember 21, 2019
Call Center Staffing: Best Practices for an Outstanding TeamOctober 31, 2019
It's All in the Numbers: Your Ultimate Guide to Call Center MetricsOctober 17, 2019
Customer Satisfaction Metrics: What You Should Know About CSAT and NPSMay 30, 2019
How to Identify the Best Customer Service Assessment Test for Your Call CenterMarch 28, 2019
Call Center Training Tips for Managing New HiresMarch 7, 2019

About us - in 60 seconds!

Join Our Team

Industry Champion Award Leaderboard

Most active award (top 10) entrants in the past 48 hours! - Vote for Others / About Program
Submit Event

Upcoming Events

The 19th AMERICAS Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
 30399 
Showing 1 - 1 of 3 items

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed = True
session blnCompletedAwardInterestPopup = False
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =