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Infographic: The Top 10 Reasons Your Leads Aren’t Converting - The Telemarketing Company - ContactCenterWorld.com Blog

Infographic: The Top 10 Reasons Your Leads Aren’t Converting

You are producing high volumes of leads, your open, click and response rates are good and it all feels very positive, doesn’t it? However, if none of this translates into good quality leads or opportunities that convert to revenue, your effort and investment are wasted.

This is the worst case scenario, as your marketing costs escalate and your sales team spends their valuable time chasing poor quality leads that produce very few conversions. Far from a positive experience, it is very frustrating for the sales team and does little to create a harmonious relationship between your sales and marketing departments. If you’re experiencing that growing sense of frustration, you’re not alone – only 22% of businesses are satisfied with their conversion rates.

In a survey of 100 mid- to senior-level B2B marketers we carried out earlier this year, a quarter (26%) of respondents said the greatest pressure from senior management was to produce a greater quantity of leads, while a further 59% stated it was a ‘significant’ pressure. With marketing automation now facilitating the process, it is all too easy for marketers to yield to this pressure and push even more leads into the top of the funnel in the hope of increasing conversions. This tactic, however, rarely works, as it doesn’t address the real problems.

The devil is in the detail

The best approach you can take is to step back and look at where the real issues lie. The quality of your leads, as well as the resources and processes you have in place to deal with them, could all be impacting your conversion rates. Below are the top most common issues that businesses face – address these, and you may well see your conversion rate heading in the right direction!

Source: http://www.ttmc.co.uk/en-gb/knowledge-bank/2017/1/4/infographic-the-top-10-reasons-your-leads-aren’t-converting/

Publish Date: January 4, 2017 5:00 AM


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Calls are received by the right person or department. The right corresponding information is shown to the agent which makes that appointments are handled quicker and more secure.

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We’re a specialist Contact Centre business and market leaders helping socially focused organisations deliver quality support to their clients and service users. We do this by providing 24/7 helplines, software solutions and consultancy services.

Since launching in 2006, we’ve operated at the sharp end of customer service, supporting some of society’s most vulnerable people. We’ve pioneered in our space to become a specialist in helplines, whilst using the most advanced communication and database technologies available.

Our social mission has remained a constant throughout, providing many meaningful career prospects and growth opportunities to people within our local communities and fur...
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Front office is your Company’s first line of customer interaction and serves as the mirror of your business. Focus on your core business and let our competent staff handle your various front office needs such as:

* Customer Service via chat, email or phone
* Technical Support via chat, email or phone
* Helpdesk
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* Answering Service
* Lead Generation
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PH: +61 7 5660 6284
 



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