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Until recently, it was assumed that technology would replace people in customer support. Now it's clear that technology alone isn't enough.
Modern customers want the organizations they work with to be their advocates, to be accountable and proactive when it comes to their needs and goals. Customers want their experience with a brand to be personalized and intimate. They want to feel distinguished. You don't get that from technology; you get that from people.
Source: https://blog.ujet.co/5-ways-start-modernizing-customer-support-ux
Publish Date: April 19, 2018 |
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