Interactive voice response (IVR) is a phone system that uses the phone keypad or voice recognition to direct customers through a company’s customer support system. Depending on the industry, customers might be calling about product support like a smart home device, subscription information or financial issues. IVR systems guide customers towards a specialized support agent or accessing a self-service solution.
Source: https://blog.ujet.co/improve-ivr-to-create-a-better-customer-experience
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