You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would annoy your current subscribers. Fortunately, there’s a way to handle this known as drip email marketing.
Drip email goes by several names. You may have heard of autoresponders, automated email campaigns, or marketing automation. They’re all essentially the same in that they automatically send a series of emails to your list over a period of time. This type of email marketing has become known as drip email marketing because your messages are drip, drip, dripped to subscribers on a schedule.
For example, a real estate agent could send a series of email messages to sellers who have just listed their homes. The first message could be sent immediately upon listing the home. It might contain a thank you message along with some explanations as to what to expect throughout the process. A few days later, a message containing tips for making the home attractive to potential buyers would arrive. A few days later, the next message would arrive, perhaps discussing the escrow process.
This entire series would repeat with each new seller who lists a home with this particular real estate agent.
Setting up drip email campaigns does take some time upfront. After all, you’ll need to plan the campaign, write the content, determine the best schedule, and set up the drip email campaign in your email marketing software. However, once it’s set up, the power of marketing automation takes over. You won’t have to keep recreating similar campaigns for future leads, prospects, or customers.
Not only is drip email ultimately easier for you, the marketer, it works. For example, an infographic found on Marketing Tech Blog reports that email drip open rates are much higher than for single sends (about 80 percent higher) and have higher click through rates (3 times as many). That same infographic reveals that marketers who excel at drip email campaigns generate 80 percent more sales at 33 percent lower costs.
Moreover, Marketing Sherpa says that the lack of nurturing leads is the most common cause for poor conversion rates. Roughly 79 percent of all leads don’t convert. Can you afford to let that many qualified leads go?
Meanwhile, consumers actually like being contacted by email. According to Merkle, email is the preferred method of commercial communications for 74 percent of its survey respondents.
How can you put drip email to good use in your business? The top three uses for drip email are:
Drip email marketing is an effective means of communicating with leads, prospects, and customers alike. Pump up your email marketing with drip! Create a series of messages based on their position in the buyer’s journey and set up an automatic drip, drip, drip of valuable content.
VanillaSoft offers a robust set of email marketing tools to help your business get the most out of sales and marketing efforts. Schedule a demo or sign up for a free trial and start converting more leads today!
Publish Date: August 30, 2016 5:00 AM
Agara is an autonomous virtual voice agent powered by Real-time Voice AI. It is designed to have intelligent conversations with your customers, vendors, and partners without any assistance from human agents. It can handle a wide variety of calls including inbound customer care calls, outbound lead generation calls, appointment scheduling calls, and overdue payment recovery calls.
Agara is available for several industries including banking, insurance, retail, e-commerce, airlines, and telecom. Powered by advanced Real-time Voice AI that understands speech in real-time, automatically determines the right process to follow and guides the caller along in the process with natural conversation.
PH: +1 (512) 333 4634
|5 Ways to Improve Call Productivity and Boost Your Bottom Line||November 27, 2017 5:00 AM|
|How to Identify and Measure the Sales Metrics That Matter||November 20, 2017 5:00 AM|
|Tips for Hiring The Right Inside Sales Representative||November 13, 2017 5:00 AM|
|Cold Calling: What Kind of First Impression Are You Making on Prospects?||October 13, 2017 5:00 AM|
|Have You Asked Your Sales Reps What They Need to be Successful?||August 17, 2017 5:00 AM|
|Are You Guessing or Asking What Your Customers Want?||August 9, 2017 5:00 AM|
|Sales Call Tips: One Bad Sales Call Doesn’t Define Your Ability to Sell||July 28, 2017 5:00 AM|
|Call Recordings; The Good, Bad, and Ugly||June 28, 2017 5:00 AM|
|Call Center Tips and Tools for Your Sales Team||May 26, 2017 5:00 AM|
|How to Sell Insurance Over the Phone||May 5, 2017 5:00 AM|