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Improve Marketing Efforts with an Outbound Calling Campaign - Volkart May - ContactCenterWorld.com Blog

Improve Marketing Efforts with an Outbound Calling Campaign

In the B2B sector, the primary responsibility of the marketing department is to generate quality leads that can be passed on to the sales team. In most cases, it can take time for prospects to become leads and it requires multiple marketing touchpoints both online (business website, banner ads, social media profiles, etc.) and offline (events, print materials, TV/radio/print ads, etc.). These marketing efforts don’t come cheap, especially in competitive niches, and it’s necessary to be as efficient as possible. An important way to get the most out of the investment is to execute an outbound calling campaign which can improve marketing efforts in the following ways:

Market research

The best marketing campaigns are based on target audience research. Once marketers know exactly who target audience members are and what they want and need, they can craft a message that resonates and speaks directly to these wants and needs. An outbound calling campaign remains a relevant way to gather this market research data from prospects. Agents can ask questions and gather answers that are useful when creating marketing campaigns.

Database clean up

Database information can come from a variety of sources. Over time this information can become outdated which is why an outbound calling campaign should be executed to ensure that all contact information is accurate. This ensures that time and money spent on direct mail, email, and calling campaigns aren’t going to waste.

Inquiry follow up

Once a lead is generated from marketing efforts, it’s important to follow up in a timely manner. If seasoned sales professionals are busy with leads that are further through the sales funnel, closer to conversion, it’s advisable to outsource the work to ensure it’s being done. Timely, initial outreach tells the lead that their potential business is important, which can result in a lasting positive impression.

Qualify marketing efforts

Not every lead that comes in is going to be a good one. An outbound calling campaign can qualify leads, and in turn, qualify marketing efforts. The lead information gathered during an initial outbound calling campaign gives the marketing department detailed information about who the marketing campaigns are attracting and whether any changes should be made.

Outbound calling as part of a marketing strategy doesn’t only mean cold calling. There are plenty of ways that an outbound calling campaign can improve B2B marketing efforts.

Source: http://www.volkartmay.com/call-center/marketing-outbound-calling/

Publish Date: May 30, 2017 5:00 AM


2020 Buyers Guide Headsets

 
1.) 
Premium Listing
Jabra

Jabra
Jabra is a leader in engineering communications and sound solutions – innovating to empower both consumers and businesses. We are committed to letting people hear more, do more, and be more than they ever thought possible. Through sound and video, we help transform lives. Jabra engineering excellence leads the way, building on 150 years of pioneering work. This allows us to create integrated headsets and communications tools that help professionals work more productively; wireless headphones and earbuds that let consumers better enjoy calls, music, and media; and pioneering video conferencing solutions, enabling seamless collaboration between distributed teams. Jabra employs approx. 1,400 people worldwide
PH: 800-826-4656


2.) 
All Ears Ltd

Freemate headsets, and sanitary solutions for headsets
Freemate headsets available, corded and wireless for telephony and USB. 3 year warranty compatible with all model phones. We supply accessories from downleads, USB leads, ear cushions, leatherettes and we service call centre headsets, these are sanitised and repaired or serviced as required.

We supply the corporate environment, Government departments, security, medical and professional offices and meet the needs of many of New Zealand's SOHO market.

We can even develop and create one-off solutions for those with mobility or disability limitations opening up a world of freedom in communications. And we like to have fun on the journey.
PH: 644 9201929

3.) 
Comfort Telecommunications

Smith Corona Headsets
3 year warranty compatible with all model phones. Accessories also available. Cords, earpads, etc all factory direct pricing
PH: 800-399-3224

4.) 
CTCOMM

Plantronics
Jabra
Sennheiser

5.) 
Headsets123


Since 1998 Headsets123 has been supplying Call Center Grade corded phone headsets, wireless headsets, headset telephones and a wide range of headset accessories to accommodate Medical, Insurance, Financial offices and large Call Centers environments offering you value, comfort, flexibility and increased productivity in your day to day business.

Our offices are located just outside of Seattle, WA. We hope you enjoy our wide range of headsets and accessories.

6.) 
JPL Telecom

Based in Dorset, England, JPL designs and manufactures innovative professional telecom headsets. We have a wide range of professional telecom and call centre use headsets in wired, wireless DECT and Bluetooth styles.

Making sure that your customer’s voice can be heard is vital. JPL Telecom ensures that your customer’s experience is first-class. All headsets have our Surround Shield™ noise cancellation to make certain your customer only hears what you want them to hear. Comfortable and attractively designed headsets are built to withstand the constant use in any call centre environment.

Our aim is to continuously improve customer choice, offering a fair price and value to our resellers and end users.
PH: +44 (0)1258 820100

7.) 
Unicom Services Ltd.

Contact center headsets and conference solutions
Unicom Services Ltd. is a distributor of professional headsets and communication solutions for all possible applications.

Products and Services:
* Headsets for contact center, office, small office and home, mobile phones, computer headsets and adapters.

* Conference systems - audio video terminals, personal and group multipoint conferences.

* Telecom Products - office wired and wireless phones, dect systems, softphones.

* Video conference software for contact centers and offices.

* Unified Communication Solution.
PH: +35924110203

8.) 
Xiamen Mairdi Electronic Technology Co., Ltd

Call Center Headsets
Mairdi is a professional call center headsets maker in China. We've designed, produced and exported professional communication headsets for 16 years. Our headsets were exported to over 120 countires in the world.
Our headsets are widely compatible with nearly all IP Phones, desk phones, PC and mobiles. They are all noise cancelling and with built-in hearing protection technology. Our headset accessories are Plantronics or Jabra compatible. All the headsets and accessories are CE,FCC, RoHS certificated.
PH: 0086-592-7177232
 



View more from Volkart May

Recent Blog Posts:
5 Reasons to Execute an Outbound Calling CampaignAugust 16, 2017 5:00 AM
Warm Calling: Who Teleprospectors Should be ContactingAugust 8, 2017 5:00 AM
Set a B2B Calling Campaign Goal to Achieve a Desired OutcomeJuly 18, 2017 5:00 AM
Improve Marketing Efforts with an Outbound Calling CampaignMay 30, 2017 5:00 AM
Leave These Sales Functions to an Outsourced Calling PartnerMay 18, 2017 5:00 AM
Keep Prospects on the Line by Following These Sales Call TipsMay 2, 2017 5:00 AM
Key Points to Mention Upfront During an Inside Sales CallApril 10, 2017 5:00 AM
Want a Callback? Follow These Inside Sales Voicemail TipsMarch 27, 2017 5:00 AM
4 Ways to Build a Positive Call Center CultureMarch 16, 2017 5:00 AM
Keys to a Successful Relationship with an Outsourced Inside Sales CompanyFebruary 27, 2017 5:00 AM

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