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Customer service can make or break your business. In fact, the 2017 Microsoft State of Customer Service report found that a staggering 96% of consumers worldwide indicate that customer service is the defining factor for them when it comes to brand choice and loyalty, making call center quality assurance mandatory to optimize customer experience.
4 QA best practices
Here are 4 best practices that will keep your contact center performing and your customers happy.
Set up a QA framework
Your QA framework will act as your map to monitoring your call center team, but don’t build it in a silo. Include team leaders and agents, as well as company executives, to ensure a broad range of ideas are included.
It is impossible to accurately evaluate for quality if you set a moving target.
Establishing a framework will make quality assurance scalable and repeatable; and, it will also provide your reps a guideline for handling calls.
Positive Reinforcement
It’s so tempting to focus only on correcting agent performance, but spending most of your time picking apart less-than-stellar performances can be demoralizing for your team.
Reps that consistently rate high in CSAT on your QA scorecard should be praised even if their efficiency isn’t great because these agents are taking the time to make a difference to your customers, and that keeps your business thriving.
Agent training and coaching
Now that you know where reps need to improve, you need to provide coaching to your agents based on the data.
Training and coaching should not be viewed as one-off processes.You should provide immediate, consistent feedback to individual employees that goes beyond “here are your quality scores”.
Be open to change
Change is hard. But rest assured that even if you have the best possible quality framework around, there will come a time when it just doesn’t make sense for your company anymore. Listen to your team and pay attention to the data from your evaluations.
Your agents provide valuable insights and feedback on the quality assurance process. Their experience dealing with customers makes them a prime resource for rewriting scripts that resonate.
These best practices are simple concepts that you can adopt today to impact your customer experience through call monitoring and quality assurance.
Source 4 Best Practices for Call Center QA to Optimize Customer Experience
Publish Date: June 17, 2021 9:38 PM |
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