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How to properly use Social Media in your business - Zent.io - ContactCenterWorld.com Blog

How to properly use Social Media in your business

Social Media is a very important part of people’s lives and it takes up a lot of the time of their day. This means that it is a new opportunity for business to thrive. There are already advertisements on social media and company profiles and pages to follow and interact with. It’s one of the easiest ways that the buyers have of connecting with the provider of the product or the service. And although social media is great for businesses it is also has a risk, since if there are negative thoughts posted about the brand the potential customers will see them and that can influence their choice. So how can business use these platforms correctly?:

Monitor conversations

It’s always good to know what your customers and the general public think about your brand, so even if they are not directly talking to you about the brand you should monitor the conversations about you and see if you could be of some assistance when the comments are negative. Monitoring conversations is a very good way of receiving truthful feedback because the clients aren’t conditioned by the fact that you know what they are saying, so they express themselves freely.

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Be friendly

You always have to treat the customer or potential customer in a friendly way, even if they’re angry and insulting the brand. The business always has to maintain the image of being respectful, helpful and cheerie. If someone has had a bad experience with the service and is criticizing you on social media you need to make sure you try and solve their problem or maybe you could even offer some compensation, like a small gift or a discount.

Try to help

If you receive a notification with a comment from a client that is complaining about the negative experience he or she has had with the product or service you should immediately answer publicly and offer assistance. Once you have done this you can contact that person privately and solve their problem. Negative social media comments can be very harmful for the business so you should try to put out the fire as soon as possible and make sure everyone sees that you are willing to help or make amends with the customer.

Promote your brand

Social Media is the perfect place to share your best content and let the whole world see it. If you interact with people on the platform and share interesting posts you will gain more followers and activity which is great to create brand awareness and therefore more sales. You need to share content directed at your buyers and try to make it as attractive as possible so it gets as many views as possible. In this social media profile you must show the best side of the business and make it shine. Try and make the language approachable enough for the people who will follow your posts and try to be regular.

Giveways

You can attract people to your page by offering small prizes from time to time. You could have giveaways and offer discounts to make people be aware of everything you post. It’s a fantastic way of getting shares and more followers in the page. It also keeps the customers excited and happy about the brand.

Source: http://www.zent.io/blog/how-to-properly-use-social-media-in-your-business/

Publish Date: October 30, 2017 5:00 AM


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neo Recording, QM & Analytics address all enterprises with recording needs, especially contact centers. The content of communication becomes accessible and critical information and trends are revealed, providing real-time business intelligence for immediate management action.

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L&A provides vendor-independent consulting services to select, contract for, test, and implement contact center recording systems. The firm's consultants specialize in contact center I.T. and have several decades of experience each with all major and many smaller makers of phone and call recording systems.

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Numonix's IXCloud is one of the first fully managed compliance recording solutions for Microsoft Teams. IXCloud securely records, stores and analyzes interactions in the cloud without physical or virtual servers. As a fully managed Azure-based, Software-as-a-Service cloud interaction recording solution, IXCloud takes interaction capture into the future. It enables instant and elastic scalability to support business growth and provides the necessary tools to enhance business performance while maintaining compliance. IXCloud redefines versatility with its OpenAPI framework that enables application development. Companies and third-party developers benefit from IXCloud native capture technology, whether it be integrating with internal systems or building a third-party application.

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CenterWare
Enterprise recording management for storage, retrieval, playback, and monitoring communications throughout your contact center.

Record screen activity and calls across agent workstations, measure and monitor quality levels across all campaigns and analyze recordings to capture first-hand customer data and requirements.

Easly access all recordings and critical information to provide improved customer experience, sales, and productivity!

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Oreka TR total recorder includes all of the call recording capabilities you will need, at about half the cost of competing for call recorder solutions, including screen recording, mobile phone recording, live monitoring, on-demand recording, multi-tenancy, multi-site recording, audit trail, call exporting, retention management, auto-tagging (for speech analytics and phrase spotting) and so much more.

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Call recording solution fully integrate to all main pbx solutions.

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InterDialog UCCS
InterDialog UCCS enables organizations to adhere to all compliances with its inbuilt call recording software and also has an option for screen recording. With centralized repository of all voice logs, its easy to maintain & retrieve all voice files and have a central control in case of multiple branches set up.
 



View more from Zent.io

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How to properly use Social Media in your businessOctober 30, 2017 5:00 AM
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