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It is vital for ecommerce business to strive for positions in search engines optimization (SEO).Whether your company is a bootstrapped startup or a Fortune 500 global firm, SEO is what maximizes the profitability of an eCommerce website.
SEO is an important component of a business’s digital marketing strategy, mainly because it helps gain visibility. Below are the three reasons why SEO is important for ecommerce site:
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#1 SEO will bring your eCommerce to your customers
The evolving technology over the years has transformed the way consumers purchase products. With 89 percent of consumers using search engines to inform their purchase decisions, search is now a vial part of the decision-making process. Thus, organic search will ultimately rank as one of your top sources of revenue.
It’s tempting to sit pretty on the organic search you get from Google but eCommerce sites can go so much further with a top quality SEO strategy that expands sales and revenue tenfold.Ignoring SEO means you’re taking the risk of not being visible during your customers’ buying journey. When you aren’t visible on search results, fewer customers know about you, As a result, you sell less, and your growth slows down. Meanwhile, your competitors will increase sales and profits.
#2 SEO is cost-effective way to grow traffic
SEO is the way that you’ll achieve more by spending less. Comparing to spending a ton on paid search or paid ads, the traffic from organic search is “free” —free click, free conversion, and free impression. You can attract quality traffic in large volumes without paying for it directly.
More exactly, SEO takes a very different approach that encompasses a group of keywords that you can rank for with a single page. With a solid thematic content, on-page optimization and other external relevancy signals, your eCommerce website can gain search engine ranking momentum for a fraction of what a Adwords campaign would cost.
This can be particularly beneficial for you without arranging for larger capital. This when combined with its guaranteed return on investment, is a winning combination for any eCommerce business.
#3 SEO effects will last for longer time
Search engine optimization delivers results that are targeted, cost-effective and measurable — and long-lasting.
Of course paid advertising will boost your traffic in short time. However, it comes with the "pull the plug" effect: the minute you stop paying, the traffic drops.
On the other hand, SEO does not work that way: with effective SEO strategy, your eCommerce traffic will keep coming 24/7. Unlike paid advertising, the stream of customers and sales won’t stop the moment you put the brakes on. SEO builds upon itself to grow stronger over time. You can layer upon what you did last year and keep growing, until you own your niche and dominate your market.
You won't rank #1 overnight, but SEO is more affordable and the longterm benefits have been proven.
SEO is a Must for eCommerce Development
To sum it up, Search engine optimization or SEO is a way to optimize your eCommerce site so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can gain more customers and fulfill your business purpose while spending less.
To boost your eCommerce, analyze your current SEO strategy to determine its strengths and weaknesses. Get in touch with TMO Group today to find out how we can take your eCommerce site to the next level.
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