Company: | Dialpad | Location: | London, England, United Kingdom |
Posted: | Thursday, October 27, 2022 | | |
Job Description:
Work beautifully
Dialpad is where work comes together—one, beautiful workspace for anywhere communication amp; collaboration. With the industry’s most innovative business phone system, unlimited text and team messaging, one-click video meetings, and the world’s most advanced AI Contact Center—Dialpad is completely transforming how the world works together.
About the team
Dialpad’s Director of EMEA Marketing will create and guide the strategic direction and operational execution of our expansion in Europe, the Middle East, and Africa (EMEA). You’ll work with local agencies and cross-functionally with the North America based marketing team to plan amp; execute localized go-to-market plans including events and partnerships, PR, paid media, and community building efforts.
Your role
As Director of EMEA Marketing you will create and execute impactful regional marketing programs for the region. You’ll work closely with the sales and partner leadership to understand specific market priorities and inform and shape customer and prospect-facing programs contributing to pipeline, opportunity creation, and acceleration.
This role is based in London, UK and reports to our CMO.
What you’ll do
- Create and execute a regionally impactful marketing strategy that generates and accelerates opportunities and pipeline for the Europe, the Middle East, and Africa (EMEA) regions.
- Develop and execute a broad range of integrated/digital field marketing programmes including brand, webinars, events, and account-based marketing campaigns to support sales and channel objectives
- EMEA Market Development and Localization – Translate market-specific buyer journey into multi-touch programs and campaigns using direct and channel tactics based on market maturity and competitiveness
- What You’ll Be Doing Strategy and Insights – Analyze market and company data alongside regional strategies to define opportunities, audiences, objectives, threats, and priorities
- Help develop Dialpad’s global growth strategy, execution and optimization of all marketing initiatives in your market, through strong analytical skills and properly managed timelines, with the focus on maximizing speed and effectiveness
- Brand Awareness – Drive ideation and innovative methods for capturing audience awareness and greater mind share in the assigned markets
- Provide localized messaging and support development of global marketing assets
- Plan, design and lead campaigns across all marketing channels including (but not limited to) digital marketing, community, events, email marketing, content, offline marketing
- Enable our amazing sales teams with toolkits, templates, and campaign timelines to ensure alignment between outbound sales and marketing efforts.
- Forecast, measure, analyze and report acquisition, pipeline, and program results to drive continuous improvement and seek to generate new globe
- Design and develop user activation and engagement campaigns (including influencer, ambassador, and affiliate programs)
- Design, develop and manage strategy, planning amp; execution of brand campaigns for your market that educates potential users, retain existing users, drive customer value and enhance our global brand equity
- Closely monitor, track and report analytics to ensure they align with our growth KPIs (user acquisition, activation, retention, cost per metric, ROI etc.)
- Manage EMEA marketing budgets. Includes working closely with local agencies and external partners to deliver to specific business goals
Skills you’ll bring
- 8-10+ years experience in EMEA marketing, including running digital marketing campaigns
- Evidence of building effective digital and field marketing programs
- Consistent record of building successful partnerships with sales, partner, channel, and marketing teams to craft programs that are results-driven
- Equal parts creative thinker and results-driven worker; and ability to plan and deliver against hard deadlines
- Detail-oriented leaves no stone unturned in planning and processes
- Experience owning digital marketing programs above and beyond the execution of logistics - to include digital advertising, lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
- Experience with SaaS marketing automation tools - eg. Salesforce or Eloqua/Marketo
- Experience managing global affiliates at scales
- Budget management experience
- External agency / third party management experience
Dialpad benefits and perks
Equity, balance, and belonging
At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity.
Culture
We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.
Compensation and equity
Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.
Benefits, time-off, and wellness
An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, home office equipment, gym membership costs, a variety of wellness events, and more!
Continuing education
Dialpad offers a yearly stipend for continued learning and education expenses.
Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.
Source: https://boards.greenhouse.io/dialpad/jobs/6450309002
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