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CUSTOMER EXPERIENCE BEST PRACTICES

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TRAINING IN CONTACT CENTERS

Pay Per Lead Sales Program

The world is changing. Live business events are on hold, face to face meetings are now online and we are all adapting to the new reality. When we launched in 1999 we had a vision of a world where members can share best practices and network. Today we have over 200,000 professional members around the World. We put on 'ice' our live event plans for a few months and launched a very successful series of online events - find out more here  

Watch this video about the Pay Per Lead program - click on the image below

           

We also re-evaluated how companies can get qualified leads from our members and are pleased to introduce a new program where you pay for leads and so its results based!

Here is how the program works! (video also explains this) 

Step 1 - Sign up for a directory entry (no cost) here 

Step 2 - Agree to our Pay Per lead terms (see below) and set a budget and upload some funds 

Step 3 - Access your own secure lead center to download leads 

Step 4 - When your budget is used up decide if you want to top it up, and if so, by how much! if you do not, leads will accumulate and you will see how many leads you are missing - but you can't access them!


How much is a lead? 

We have identified 4 lead types

1. Direct leads - this is where a member wants to speak to your company directly - we treat as a warm lead!
2. Cool leads - the early stages of an opportunity
3. Warm leads - a good opportunity with timelines and possible budgets
4. Hot leads - purchase imminent - need to act on this now!


The cost for each is different as shown below on the matrix (all in USD)
Cool    $25
Warm  $45
Hot      $95
Direct  $45

How do we obtain these leads?
With direct leads this is where a company has seen your brand and clicked on a link to contact you - they may have linked to your website, email or other social media accounts.  For the others,  we ask members if they are looking for solutions and then show a list of categories - if the categories match what you do we can pass the lead to you! These are indirect.

How do I start?
On your advertiser page (sign up in the buyers guide for a FREE listing here to get access to this advertiser page) there is a top up balance link - use this to add funds to your account by credit card and then you are set. You will immediately have access to leads. If you prefer to pay by invoice let us know how much to invoice you and once paid we will release leads to that value - but don't take long paying or the leads could go cold!



 

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