Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers
Sterling, VA, USA, Dec 2, 2019 -- Neustar, Inc., a global information services company and provider in identity resolution, has introduced a new product offering, Inbound Authentication Pro, an inbound authentication solution to verify the call and the caller through a single solution.
With more choice and tailored engagement than ever, consumers have grown to expect a consistently exceptional service experience, no matter the channel used to interact with a company. For call centers, this requires knowing who is at the other end of the line, to both provide enhanced service and protect customer accounts. The challenge for most organizations is the rapid pace of change in consumer data, coupled with an increase in fraudsters seeking access to private customer accounts.
"Many companies struggle to identify consumers early on during the interaction because they don’t have the systems in place to make the most out of their data, but more often it’s because the information they do have is outdated," said Robert McKay, senior vice president of customer identity and risk solutions at Neustar. "Inbound Authentication Pro creates a single source for the industry’s best caller identification and telephone network forensic authentication technology, with plenty of flexibility to meet customers’ unique requirements."
Inbound Authentication Pro combines pre-answer call authentication products from TRUSTID, a Neustar Company, and Neustar OneID(R).
"Inbound Authentication Pro is a truly differentiated solution, with no singular equivalent in the market," said Patrick Cox, senior vice president at Neustar and general manager of TRUSTID. "Integrating the previously separate products will allow customers to benefit from faster response times, improved handling and a more complete caller authentication solution."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Tuesday, December 3, 2019
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