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New York, NY, USA and Amsterdam, Netherlands, May 11, 2021 -- TransPerfect, a provider of language and technology solutions for global business, announced the launch of three websites with an aligned content approach for ABN AMRO Private Banking.

Based in the Netherlands, ABN AMRO Private Banking serves clients both domestically and in Northwest Europe with a full range of products and financial services for private banking customers. In an effort to streamline brand continuity across regions, they undertook a full web refresh and centralized content publishing with the goal of being able to deploy and update relevant financial content to Dutch, English, French, and German.

Brand guidelines specific to each market that detail corporate requirements for tone and terminology were developed using TransPerfect’s global networks of copywriters and native-speaking linguists. TransPerfect collaborated closely with both ABN AMRO Private Banking’s central content team and local language reviewers to provide localized website content with brand voice continuity.

Linde van Loenen, Digital Marketing Strategist from ABN AMRO Private Banking, commented, "The assignment was a real challenge with a big deadline. We needed a lot of new content for different countries, provided by local experts with their own style and vision. Every piece of content was related to our complex financial services, in a high demanding niche market. TransPerfect did a great job and delivered everything on time, with high quality—a powerful start for a new long-term partnership."

TransPerfect President and CEO Phil Shawe stated, "As ABN AMRO Private Banking continues to operate in various markets across Europe, we are proud to stand alongside them and help create meaningful customer interactions through localized websites."

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Posted by Veronica Silva Cusi, news correspondent
Source: TransPerfect

Date Posted: Thursday, May 13, 2021