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Boston, MA, USA, May 1, 2023 - Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, announced its inclusion in The Financial Services CRM Landscape, Q2 2023 by Forrester Research. The report covers CRM vendors with retail banking, insurance, and investment/wealth management solutions. It is intended to help business and tech executives in the financial services industry to better understand the value they can expect from a CRM and explore providers in the market.

Within the report which is an overview of 25 vendors, Creatio has been included as one of six that self-reported that their customers use most or all of the use cases that are most essential for financial services.

According to Forrester, "Growing revenue, reducing costs, and improving customer experience are three of the top five business objectives that financial services business and technology professionals have identified as a high priority for the next 12 months, according to Forrester’s Priorities Survey, 2023. CRMs purpose-fit for retail banks, insurers, and investment/wealth management firms can help with these priorities and drive business value by helping firms engage, attract, acquire, and retain customers. These solutions also decrease risk, ensure compliance, and deliver ongoing value, which makes CRM a significant part of financial services firms’ technology strategies."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.einnews.com

Date Posted: Tuesday, May 2, 2023