Invoca Raises Funds to Help Marketers Turn Conversational Insights into Revenue
Santa Barbara, CA, USA, Oct, 2019 -- Invoca, a provider in AI-powered call tracking and conversational analytics, announced it has raised new capital. The financing was led by existing investor Upfront Ventures and new investor H.I.G. Growth Partners, with participation from other investors including Accel and Morgan Stanley Alternative Investment Partners.
Invoca plans to double headcount over the next three years and was recognized as a Fortune Best Workplace — a testament to the company’s investment in building a transparent, supportive, and inclusive culture.
"With digital advertising spend expected to near $400 billion next year, marketers are investing heavily in Google and Facebook to drive awareness and customer acquisition," said Gregg Johnson, CEO of Invoca. "Yet over 90% of commerce still happens offline via contact centers and retail stores, especially in industries with more complex, expensive products. Brands are struggling to connect digital advertising investments to the human conversations that drive sales. Invoca addresses this gap and is helping sophisticated marketers like Dish Network drive a 60% increase in conversion rates and 15x lift in conversions."
"Invoca made a huge leap by applying AI to sales calls. Marketers now discover the ‘purchase intent’ of consumers similar to how valuable it is knowing the terms a lead has typed into a Google search," said Mark Suster, managing partner at Upfront Ventures. "With computers in every customer’s pocket, calls have become an insanely important marketing channel for every brand."
Invoca plans to use the funding to accelerate the development of its products and broaden its ecosystem of partners in digital advertising, marketing technology, CRM, and affiliate marketing.
"We’re coming into an era where technology is being used to enable and improve human connections, instead of replacing them," said Scott Hilleboe, managing director at H.I.G. Growth Partners. "Invoca is at the forefront of this shift, giving marketers the tools to uncover and act on conversational insights in a way that is simple and scalable, similar to what they’ve been doing on the digital side for years. Given H.I.G.’s extensive investment experience in digital media, analytics, and call centers, we quickly recognized the incredible power and value of Invoca’s technology. We are truly excited to co-lead this round and usher Invoca into its next phase of growth, building on its already impressive business momentum and customer-first culture."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Tuesday, October 22, 2019
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