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Neustar Introduces TRUSTID Decisions to Optimize Multichannel Consumer Outreach #contactcenterworld "Many companies are allocating significant budgets to the ongoing acquisition of customer data to use for outbound contact attempts, but because they are focused only on data accuracy, not contactability, these organizations are wasting outreach attempts and valuable resources cycling through mounds of contact data," said Robert McKay, senior vice president of risk solutions at Neustar. "Due to resource constraints, it is a constant battle to prioritize the technical projects necessary to optimize this data, let alone onboard and use this rapidly changing data. The automated nature of TRUSTID Decisions capabilities means that no contact center IT or analytics resources are needed to implement these solutions, bringing them within reach of a much wider range of organizations." #contactcenterworld Posted by Veronica Silva Cusi, news correspondent Date Posted: Friday, March 5, 2021 About ContactCenterWorld.com ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today. |