RingCentral Attacks Robocalls with AI-Powered Solution and STIR/SHAKEN Implementation
According to a recent survey* Americans received an estimated 4.9 billion robocalls in March 2021, a 6.8% increase in volume from the previous month. These unwanted robocalls are undermining consumer confidence in voice communications services. As a result, the FCC has mandated that STIR/SHAKEN -- an industry standard that stands for Secure Telephony Identity Revisited (STIR) and Signature-based Handling of Asserted information using toKENs (SHAKEN) -- be implemented by all communications providers in the United States. This framework enables the authentication, signing, and verification of caller identities to prevent call spoofing.
"We’re all too familiar with receiving robocalls and SPAM calls every single day and we know how disruptive these calls can be, as well as the business risks associated with them," said Praveen Mamnani, vice president, Product, Enterprise and SMB, RingCentral. "With our trained datasets and AI-powered solution, we’re continuously striving to protect customers from these unwanted calls. Also, not only have we completed the implementation of the FCC mandate requirements, but we have been active in industry and FCC efforts to effectively deploy STIR/SHAKEN to ensure our customers’ security is not compromised."
"As organizations continue to invest to improve customer-facing and internal communications, robocalls and spam calls waste time, productivity, and money," says Irwin Lazar, President and Principal Analyst, Metrigy. "RingCentral’s early participation in the STIR/SHAKEN effort, and its AI-based capabilities that minimize unwanted calls via identifying illegal caller ID spoofing, offers its customers the potential to reduce costs associated with spam calling, and to reduce burden on contact center agents and back-office personnel."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Thursday, July 1, 2021
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