Marchex Launches New Speech Analytics Product
Marchex (NASDAQ: MCHX), a mobile advertising analytics company, announced the launch of Marchex Speech Analytics, a new solution that enables actionable insights for enterprise and mid-sized companies, helping them understand what is happening on inbound phone calls from consumers to their business.
The launch of Marchex Speech Analytics follows the recent release of Marchex’s Omnichannel Analytics Cloud solution in February, enabling marketers to identify which digital channels are driving inbound phone calls, and informing marketers how media spend should be allocated across site, search, social media, display and video accordingly.
"Using Marchex Speech Analytics, and specifically the Lost Opportunities Dashboard feature, we are able to quickly identify what areas of our marketing are working," said Caleb Williams, Marketing Innovation Manager at TWO MEN AND A TRUCK(R). "These same tools allow us to more efficiently coach and train our sales and operations staff to meet our customer’s expectations. In short, Marchex Speech Analytics enables better phone leads with increased opportunity for conversion."
Date Posted: Thursday, April 27, 2017
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