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Content Guru, Europe’s cloud contact center and customer experience (CX) technology provider, today announced the global availability of enhanced conversational AI features within its storm^(R) Machine Agent™ intelligent automation suite. Content Guru is now able to offer storm users effortless, self-service and accurate answers as part of a conversational experience through voice and digital channels. The latest AI capabilities are embedded within storm FLOW, Content Guru’s intuitive, low-code service management tool. As a result, storm platform users will benefit from enhanced control and detailed end-to-end reporting of the conversational AI capabilities within their services.

Adding conversational AI to storm Machine Agent is a crucial step towards allowing organizations to meet the demands of modern CX. Content Guru’s  functionality and additional capabilities are integral to improving both the customer and the service agent experience, as well as spend. storm Machine Agent’s additional intelligent capabilities allow organizations to customers self-serve and, for interactions requiring interaction with a human agent, conversational AI has the ability to reduce agent handling time and repetitive interactions.

"AI is playing an increasingly important role in the modern contact center and we are delighted to provide storm users with market conversational AI capabilities," Martin Taylor, Co-Founder and Deputy CEO at Content Guru, explained. "We are constantly pushing the boundaries to set new industry standards, and by placing the most advanced AI solutions at the heart of storm Machine Agent, users will now benefit from a range of additional capabilities and reporting enhancements. The latest integration will allow both public and private sector organizations to take voice and digital interactions to the level, degree of control and visibility."

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Date Posted: Wednesday, February 15, 2023