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New York, NY, USA, May, 2022 -- mParticle, a customer data infrastructure company, announced the release of Journeys, an audience toolset to help teams optimize each step in the customer journey. Journeys combines multi-path journey analysis, testing, and orchestration into a single workflow, helping brands continuously optimize the customer journey, and deliver personalized experiences in the moments that matter.

Digital marketing teams often struggle to deliver adaptive experiences due to customer data challenges created by technological, organizational, and process-oriented silos. Individual departments, like Retention Marketing teams, may manage scores of micro-journeys within their own set of tools like marketing automation platforms. Yet, there's often little to no experiential connectivity between the journey sequences and key milestones in the customer lifecycle, like customer acquisition, loyalty, or retention teams. Because of this, brands tend to lack actionable insights and the ability to create leverage on journey performance throughout the customer lifecycle. Teams may have robust analytics for parts of the journey like email engagement or loyalty status, but can't determine the impact of a single touchpoint on the overall customer journey.

With Journeys, teams can collaborate on a range of new capabilities to create the most optimal journey for each customer.

"In the wake of changes from Apple's iOS update last year, the entire marketing ecosystem has been impacted dramatically, and teams need to continue to drive growth in the face of increasing customer acquisition costs, and shifting economic conditions," Michael Katz, CEO of mParticle says. "Journeys makes it simple for marketers to do more with less, maximizing the impact of each customer interaction."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Date Posted: Monday, May 16, 2022