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CIMB Bank Philippines Partners with MoEngage to Drive Digital-First Customer Engagement


Manila, Philippines Oct, 2020 -- CIMB Bank Philippines announced that it has partnered with San Francisco-based customer analytics and engagement platform MoEngage to drive its digital customer engagement strategy.

"CIMB Bank Philippines unique digital and platform banking model is changing the banking experience of every Filipino, by providing an all-digital experience coupled with the best product features all enabled digitally via smartphone. As we simplify our products and services to provide real solutions for every Filipino, we continue to build new capabilities leveraging data and technology to get sharper in engaging our customers across multiple digital touchpoints. We are true to our commitment of providing Filipinos better and smarter choices about their finances and helping them to get ahead with the lives." said Vijay Manoharan, CEO of CIMB Bank Philippines.

Commenting on the partnership, Raviteja Dodda, CEO and Co-founder of MoEngage said, "As one of the fastest-growing banks in the ASEAN region, CIMB Bank Philippines is playing a crucial role in leading millions of Filipinos into financial freedom. We are thrilled to partner with them on this journey and help deliver a superior banking experience to CIMB’s customers through our platform."


Posted by Veronica Silva Cusi, news correspondent
Source: https://mb.com.ph

Date Posted: Tuesday, October 27, 2020

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