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Seattle, WA, USA, Apr 5, 2022 -- White Cup launched White Cup CRM, designed to be a comprehensive Customer Relationship Management (CRM) solution, empowering sales and marketing teams to capitalize on every opportunity to relentlessly drive revenue.

Today’s announcement follows on the heels of White Cup’s pricing optimization, customer and product segmentation capabilities introduced in November 2021. The platform combines the power of CRM, business intelligence and pricing optimization, integrating and transforming these technologies into a purpose-built stack to fuel revenue growth.

White Cup CRM is built to address the high-volume, high-velocity, repeat sales distribution environment in the digital era, making it easy to stay connected, engaged with customers and prospects, and focused on closing sales.

For years, distributors have tried to make do with CRMs not designed to meet their specific needs. As a result, they’ve struggled to achieve CRM return on investment and user adoption. White Cup CRM, built to address the specific needs of the distribution industry, aims to change this.

"The distribution sector has endured much disruption over the past 24 months, but market conditions are such that leaders have emerged stronger and more competitive than ever," said Matt Mullen, White Cup CEO. "The time for distributors to gear up for growth is now, and CRM is a vital element – selling becomes easier when everything you need to succeed is connected.

"White Cup CRM provides benefits that distributors critically want and need; this is about sales and marketing workflows that are more efficient – that make critical processes faster and easier, so teams can make more calls, send more emails, and ultimately close more deals. And all with ease of use that’s ultra-critical to drive adoption," he said.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Wednesday, April 6, 2022