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DIOR Beauty Launch WhatsApp Campaign With Global Influencer Jisoo

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Seattle, WA, USA, May 9, 2022 -- French luxury fashion brand DIOR Beauty has launched a campaign with @Jisoo, giving @diorbeauty’s Instagram followers access to four days of content and conversation with the muse of the new Dior Addict shine lipstick campaign over WhatsApp. Dior has collaborated with global communications platform Infobip to release this omnichannel experience.

Customers are invited to become part of the experience via @diorbeauty’s Instagram story, where Jisoo has offered followers the chance to join her ‘exclusive WhatsApp group.’

Arthur Poulain, Digital Innovation & Strategic Planning Manager, DIOR, comments: "This campaign has pushed the boundaries of how luxury beauty and technology must collaborate to deliver innovative experiences across the channels we know our customers love. Using WhatsApp meant we could think outside the box in terms of how we engage our dedicated Instagram community, giving them the opportunity to chat to Jisoo like they would a friend and empowering them to choose the content they want to see next."

The campaign is being managed through Infobip’s WhatsApp Business solution, enabling Dior to build a series of automated conversations and journeys as Jisoo with the help of chatbots. The rich channel means communication can include images, videos, files, web links, audio files and buttons to bring messages to life and keep customers engaged.

Adrian Benic, Chief Product Officer, Infobip, concludes: "Our role is to redefine how communications can help bring brand stories to life and this partnership with DIOR Beauty is the prime example of how channels like WhatsApp deliver this. This has been one of the most exciting campaigns we’ve ever worked on, using every element of the channel’s rich capabilities to deliver something truly unique and extraordinary. We hope this inspires other brands to take their digital engagement to new heights."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Wednesday, May 11, 2022



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