Ignite Sales Announces New Capabilities to Customer Engagement Platform Ignite Neuro 2.0
Dallas, TX, USA, Aug, 2019 -- Ignite Sales, Inc., a provider in customer engagement technology, announced the release of its enhanced Ignite Neuro customer engagement platform, Ignite Neuro 2.0.
According to Alyson Clarke, Principal Analyst at Forrester, feeling valued is one of the top emotions that increases loyalty for banks. In a recent blog, Clarke stated, "Contrary to conventional wisdom, making customers happy is not the most effective tactic to make them loyal. What emotions do lead to customer loyalty? For multichannel banks, it’s making customers feel appreciated, respected and valued. For direct banks, it’s feeling appreciated, confident and valued."
"The survival of every bank is dependent on their ability to engage customers at every point of interaction," said Ignite Sales CEO, George Noga, "This is why we designed Ignite Neuro 2.0 – to help financial institutions discover the customer’s needs and match them to their products and services, completely transforming customer engagement."
Noga added, "Ignite Neuro 2.0 is an incredible platform, providing significantly increased flexibility that allows Ignite to digitally empower and guide consumers and bankers to wise financial recommendations and deeper relationships."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Tuesday, August 20, 2019
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