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Bangalore, India, December, 2021 -- Hinduja Global Solutions (HGS) (listed in BSE & NSE) unveiled a new brand identity for its ongoing evolution into a digital-led, people-driven organization that is transforming customer experiences (CX). 

Partha DeSarkar, Global CEO of HGS, stated: "HGS is positioned at an exciting juncture today, led by technology adoption, changing client demands and rising expectations of the modern customer. We believe it’s the right time to refresh our value proposition to our stakeholders. Our new brand identity is a distinctive and future-forward expression of how we are evolving as a transformation partner. Critical to the new positioning is attracting and providing opportunities for top talent to drive digital-led customer experiences for our clients and their customers today."

The new brand identity symbolizes the enhanced value of the business and represents HGS’s focus on continually creating more satisfying customer experiences, stronger employee engagement, and more rewarding investor outcomes.

The contemporary HGS logo is a visual expression of our key pillars: innovation, optimization, and growth. It has synthesized visual depictions of a handshake (trusted advisor and partnership), microchip (digital-first with strong technology integration capabilities), and fingerprint (personalized experiences and security).

Mr. DeSarkar added, "The focus of HGS in the future is to aggressively grow the business by leveraging an industry-specific go-to-market approach, BPaaS (business process as a service) delivery led by the 3As (automation, analytics and AI), coupled with acquisitions for new capabilities."

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Date Posted: Monday, December 13, 2021